Startup Professionals Musings

JUNE 4, 2021

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. We think that's just critical going forward.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

FEBRUARY 16, 2010

The site started as a concept that Jeff Nobbs, my co-founder, and myself developed while we were operating a cash-back and coupon website while we were attending USC. Jeff's father is an entrepreneur, and I wanted to go down the entrepreneurial path, so we had this early concept for a cash back and coupon web site.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. Enter Burstly. I like that.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences.

Startup 162

Startup Content Advertising Sites 162