Remove CPC Remove Entrepreneur Remove Pricing Remove SEM
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise. Ideally, such ads should clearly articulate the value proposition including the price.

Customer 164