Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

InfoChachkie

DECEMBER 2, 2009

Unattributed – There is no such thing as organic customers. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. However, Search Engine Management (SEM) is not a “set and forget” exercise.

Customer 164

Customer Custom Advertising SEM 164