socalTECH

APRIL 26, 2010

Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Bardon Advisors was founded by Keith Cohn, who was previously President and CEO of Vendare Media, which was backed by Idealab and other venture firms.

CPC 165

CPC Paid Search Marketing Idealab 165

socalTECH

MARCH 8, 2013

The Idealab startup said the app lets developers create and run rich media, mobile banner ads to drive traffic to their app's download page and increase download for their iOS application. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

Advertising 138

Advertising CPC Tool Idealab 138

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

Advertising 284

Advertising Invest RSS CPC 284