socalTECH
MARCH 11, 2014
According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. The two came up with the idea for CampaignEQ from their time at Beachmint. CampaignEQ said it tool starts at $19 a month. READ MORE>>.
socalTECH
FEBRUARY 16, 2010
What's the story behind the idea--where did it come from, and how did you decide to present it at the business plan competition? We figured--if people thought the idea was good enough to win the competition, it was probably something we should pursue. Noah Auerhahn: We just had too much free time at USC.
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Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Thus, we click! And it turns out that we click a lot.
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. The idea there is to grow our exchange in Japan, which is the second largest advertising market in the world. I think you are seeing a rapid cycle of innovation, with mid-size companies making lots of progress and bringing new products and ideas to market.
Both Sides of the Table
OCTOBER 8, 2014
What was Bill Gross’s heretical idea as portrayed to the tech elite? He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). You can hear many other amazing stories in this 1:1 interview ).
socalTECH
MARCH 4, 2010
It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. Part of that is transition into paid content.
Both Sides of the Table
MARCH 30, 2010
banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Having worked in the ad network and ad platform business for many years Evan and the team have some clever ideas for where they want to take the business and how they believe mobile advertising will ultimately evolve.
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