CPC Journal Technical Review 
Jason Nazar
MAY 1, 2016
CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Cost per visitor is similar to CPC addressed above. Cost Per Vistor.
Jason Nazar
NOVEMBER 1, 2015
CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Cost per visitor is similar to CPC addressed above. Cost Per Vistor.
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