How to Measure & Track Marketing
Jason Nazar
MAY 1, 2016
CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Products like Netflix have low monthly cancellations and have a very high LTV with loyal customers that stay active for two years or more. Cost per visitor is similar to CPC addressed above. Cost Per Vistor.
Let's personalize your content