InfoChachkie

DECEMBER 2, 2009

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. However, Mr. Wanamaker’s name lives on, due to his once lauded quote, which has become an anachronism in today’s highly trackable advertising age. . _.

Customer 164

Customer Custom Advertising SEM 164

Jason Nazar

NOVEMBER 1, 2015

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Products like Netflix have low monthly cancellations and have a very high LTV with loyal customers that stay active for two years or more. Cost per visitor is similar to CPC addressed above. Cost Per Vistor.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

MAY 1, 2016

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Products like Netflix have low monthly cancellations and have a very high LTV with loyal customers that stay active for two years or more. Cost per visitor is similar to CPC addressed above. Cost Per Vistor.

Marketing 40

Marketing CPC Metrics .Net 40