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By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The affiliate networking market alone is about a $2 billion industry now.
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organicsearch, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
This cost model is the most like traditional newspaper and television advertising, where advertisers pay for each ad appearance or page-view (impression) on a search result page, even if the user pays no attention. Cost per click (CPC). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.
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