CPC PPC SEM 
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). Marty Zwilling.
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC).
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