Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Cost per click (CPC). Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Some might be from banner ads and others may arise from an email campaign. .

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). Campaign setup and ad copy writing. This cost model is the most like traditional newspaper and television advertising, where advertisers pay for each ad appearance or page-view (impression) on a search result page, even if the user pays no attention. Popular keywords have higher costs.

Paid Search 90

Paid Search PPC Organization SEO 90