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One, is we give them software--known as an ad server--which helps them manage different ad streams they have. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. Tim Cadogan: It's two things.
What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. And of course we have great public companies that have spanned content & communications like J2 Global whose market cap as of this writing is a cool $2.5
As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. I’ll explain in detail below.
Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. For instance, an advertiser might pay $45 per sale, irrespective of how each are particular sale is generated.
As of writing, my twin and I serve as the Co-CEOs and Co-Presidents at LAGbook. These are all great tech people, who have changed the world of computers, internet and software. We also raised fund for CPC advertising, which doubled sign-ups. LAGbook is based in Lagos-Nigeria, with operations in Yaba and Festac Town.
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