socalTECH
NOVEMBER 29, 2011
Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Nami Media provides cost-per-click (CPC), cost-per-acquisition (CPA), and other related ad inventory and management software and services. The firm had been founded in 2001. READ MORE>>.
socalTECH
JUNE 30, 2011
However, if we were just providing clicks, using the CPC model, they wouldn't be affected. If technology business relocate, the industry will end up suffering. It might be that we'll be able to enter into CPC relationships with some of those advertisers, in which case the law will not apply. That might be what happens here.
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socalTECH
OCTOBER 7, 2010
Burstly also said its new Storefront feature allows advertisers to use geo-targeting, supports both CPC and CPM pricing models, and supports both Apple iOS and Android phones. GRP's investment in Burstly was overseen by omnipresent technology investor Mark Suster, and Jim Andeleman was the lead on Rincon's investment in the company.
socalTECH
MARCH 21, 2013
Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).
Both Sides of the Table
OCTOBER 8, 2014
Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. When you begin to peel back the onion some surprising data presents itself.
socalTECH
JUNE 28, 2013
You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. Our technology allows us to do anything we want. For example, anyone doing a lot of affiliate buying. In the affiliate space, our product is really pretty uniquely geared towards advertisers. READ MORE>>.
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