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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

OpenX 223
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The Power of Getting the Band Back Together

Both Sides of the Table

The truth is you really don’t know how your teammates or your bosses will perform in good times and bad. You hire people who look good on paper. So one of the surest signs you’ve hired a leader is the willingness of his or her former team to re-assemble. After 6 months – you know. You REALLY know.

CTO Hire 320
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). MyTime aims to be the first industry-wide platform to help create consistency across the SKUs in services businesses.

CTO Coach 359
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209
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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

Your highest priority right now is hiring the 1 or 2 people that are going to join your company and make a difference. There’s you and your killer CTO co-founder. Who’s going to help you with improving your marketing / positioning to become a clear platform category leader like Twilio?