Columbia Pictures Taps Into Foursquare For Film Promo
socalTECH
JULY 19, 2011
Culver City-based Sony Pictures Entertainment said today that its Columbia Pictures unit it tying the release of its new film, 30 Minutes or Less, into a foursquare promotion. The effort will award badges for checking into pizza parlors, banks, food trucks, screenings, and movie theater openings.
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