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I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customerdevelopment ” in which you built an initial product that is in search of “product / market fit.” We called our methodology PUCCKA. Compelling Event.
That was a really fast stint, we started with only a couple of small customers but ended up taking it to $120K MRR and sold it to Home Depot at a significant multiple above revenue. The reason why, is my experience is in early stage sales and more specifically, in early stage customerdevelopment. Amos Schwartzfarb: Very often.
Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Guide to Evaluating Startup Ideas - Tony Wright dot com , May 27, 2010 A great developer I once worked with was kvetching at lunch one day.
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