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Customer Validation - 33 Great Articles

SoCal CTO

I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." " One was an enterprise software product.

Custom 227
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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Document Your MVP for a Developer

SoCal CTO

I was talking with an early-stage founder who has a product vision and wants to get it built. He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. Me : Product definition, use cases, feature list, wireframes, comps, really whatever you have.

Develop 354
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. This has been their formula for nearly 15 years.

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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Invariably your first efforts at product won’t quite hit the mark – and this is OK. Unique Selling Proposition or USP is the things that your product is uniquely positioned to solve.

Sales 393
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Top 120 Startup Posts for 2010

SoCal CTO

Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc.

Startup 378
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Custom Software

SoCal Tech Calendar

Wednesday, May 16, 2012 -- Custom Software. For many companies, custom software provides the edge they need. Improved productivity and efficiency leading to cost reductions, easier to use services leading to increased customer satisfaction and retention, a new needed product or service that is not available anywhere else.

Customer 100