Custom Development Design Idealab 
Both Sides of the Table
MARCH 11, 2011
He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. That gave Google a huge cost advantage. They are very hands on.
Both Sides of the Table
APRIL 15, 2010
He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). Quirky - Platform facilitating collaborative design of consumer products through an online community. Overture sold for $1.6 billion to Yahoo! But bill is a BIG idea guy.
Tech Zulu Event
MARCH 5, 2012
Those with their ideas selected were out on the prowl, looking to recruit the top designer or developer in the room. Till then — keep the ideas flowing, the customer development at full-speed and your lean cycle and iterations spinning as fast you can! By 10:00 PM, teams were working away into the night.
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