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I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole CustomerDevelopment processes / Lean Startup movements also popularized by people like Eric Ries. I was impressed with their desire to truly understand the customer. Back then it seemed foreign.
To achieve real growth, business leaders need to improve both employee as well as customer experiences. For example, many companies are fighting the remote work trend by bringing team members back to the office where they can better focus together on improving customer experience.
He went on to explain a bit about the customerdevelopment model from Blanks: State business model assumptions. These tidbits of advice certainly fell on attentive ears as we know entrepreneurs generally take real world examples and experiences to heart. Iterate until validated (through sales or tangible exchange).
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. They should get their satisfaction from building their business, rather than building their title. Marty Zwilling.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. They should get their satisfaction from building their business, rather than building their title. Marty Zwilling.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. They should get their satisfaction from building their business, rather than building their title. Marty Zwilling.
Want to know, for example, why Foursquare uses MongoDB to store check-in information? The Ultimate Combination of Startup Business Development Methods - ArcticStartup , November 16, 2010 I've been a huge fan of Steven Blank's CustomerDevelopment methodology for a long time. Your First Iteration of an Idea Will Be Wrong.
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