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It’s OK because in an era where you can much more rapidly prototype and build products it is far more beneficial to launch your first version, get initial customer traction and then talk to your customer base to understand how well it meets their needs. We called our methodology PUCCKA. Unique Selling Proposition. Compelling Event.
The reason why, is my experience is in early stage sales and more specifically, in early stage customerdevelopment. Certainly, both inside the programs I have run at Techstars, as well as outside, I've always been that person where if someone has a question about sales or early customerdevelopment, they would direct them to me.
They’re deep into CustomerDevelopment ,” he said. &# The classic framework for analyzing a firm’s strategic position is Michael Porter’s Five Forces. But startups can shoot themselves in the foot when founders use consultants at the wrong time or in the wrong way. Here’s why. Your Process Doesn’t Work.
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