Both Sides of the Table
MARCH 11, 2011
He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. That gave Google a huge cost advantage. They are very hands on.
Tech Zulu Event
MARCH 5, 2012
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Both Sides of the Table
APRIL 15, 2010
He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. Overture sold for $1.6 billion to Yahoo!
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