Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
If it worked in the Yellow Pages, why not on the Internet? So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
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