SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

InfoChachkie

APRIL 16, 2012

Steve is also a Stanford Professor and noted marketing entrepreneur. The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically.

Startup 229

Startup Class Press Custom Development 229

socalTECH

NOVEMBER 30, 2010

Santa Barbara-based RingRevenue , the provider of pay-per-call, performance marketing technology run by Jason Spievak, said this morning that it has closed on $4M more in a new round of funding. RingRvenue develops technology which tracks responses to phone calls, allowing calls to be used for affiliate sales and tracking. READ MORE>>.

GRP Partners 154

GRP Partners Santa Barbara Custom Development Sales 154

Both Sides of the Table

NOVEMBER 4, 2012

I think the fact that NorCal didn’t have strong industries in financial services, manufacturing, autos, marketing or other traditional industries also made experimentation more acceptable. 4:30 How did you come up with the idea of customer development? Steve, thanks so much for joining us today! What brings you to LA?

Startup 350

Startup Ideas Education Class 350

socalTECH

APRIL 10, 2018

They really have to have an understanding of why their product exists, why their project exists, who the market is for their product. They fail to understand what the market is, what their differentiation is to their customers. To excel, you have to know what those differentiators are to reach that market.

Startup 172

Startup Seed Funding Mentor Ideas 172

TechCrunch LA

APRIL 12, 2018

The company is ServiceTitan, and its market… is air conditioners. Both programmers, the two reconnected after doing stints as custom developers during and after college, and then when they were developing tools for their families’ businesses as residential contractors in the Los Angeles suburb of Glendale.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

Both Sides of the Table

FEBRUARY 7, 2010

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. When you’re researching a market you can spend a year putting your hypotheses on paper but you somehow never really have a handle on the minute details of the industry until you’ve lived in it.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Both Sides of the Table

NOVEMBER 1, 2009

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. I see many CEO’s, product managers and marketing types out in the field talking with customers and users.

Organization 280

Organization Custom Customer Tips 280

Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Social media facilitates marketing and sales. You can optimize your website and spread your marketing messages across the world through the Internet.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Both Sides of the Table

MARCH 11, 2011

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. This has been their formula for nearly 15 years.

Competition 350

Competition Idealab Product CitySearch 350

socalTECH

SEPTEMBER 3, 2019

The reason why, is my experience is in early stage sales and more specifically, in early stage customer development. Certainly, both inside the programs I have run at Techstars, as well as outside, I've always been that person where if someone has a question about sales or early customer development, they would direct them to me.

Sales 113

Sales Startup Custom Development Framework 113

socalTECH

OCTOBER 6, 2017

Combining that with my previous experience, which was in the platform and SaaS market, and sports, was really a home run. We wanted to let people connect with even minor league teams, small market pro teams, college, everybody. I think that's really important before you go after a much larger market.

Mobile 162

Mobile Platform El Segundo UCLA 162

Startup Professionals Musings

APRIL 28, 2014

A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter. The most common ones I see and salute are CEO, CFO, and CTO.

CTO Hire 100

CTO Hire Funding Cloud Computing CIO 100

Startup Professionals Musings

FEBRUARY 22, 2013

A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter. The most common ones I see and salute are CEO, CFO, and CTO.

Startup 97

Startup Invest CTO Hire Cloud Computing 97

Startup Professionals Musings

DECEMBER 1, 2010

A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter. The most common ones I see and salute are CEO, CFO, and CTO.

Startup 90

Startup CTO Hire Cloud Computing CIO 90

Startup Professionals Musings

JULY 27, 2014

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Social media facilitates marketing and sales. You can optimize your website and spread your marketing messages across the world through the Internet.

Entrepreneur 104

Entrepreneur Startup Social Media Commerce 104

Tech Zulu Event

AUGUST 21, 2011

A senior marketing director that will run online marketing, customer acquisition, and customer development efforts, 2. Several junior sales associates to handle online customer acquisition and orientation; and, 3. Senior and junior Rails and mobile (javascript) developers familiar with b2b software.

Santa Monica 90

Santa Monica Startup PHP HTML 90

Tech Zulu Event

JUNE 23, 2016

The company currently has over 4,500 users worldwide and recently brought in Charles Callari, a former Global VP of Marketing and Strategy at Sykes Enterprises’, as its new Vice President (VP) of Customer Development. The post Four Innovative SaaS To Get Excited About appeared first on TechZulu.

SaaS 49

SaaS Artificial Inteligence Netflix Platform 49

SoCal CTO

DECEMBER 19, 2012

Business Concept The key first part of the conversation with a developer is having a good capture of the business more broadly. You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. The business canvas model is a good short list. Or you can have a pitch deck.

Develop 354

Develop Development Technical Review CTO Coach 354

Both Sides of the Table

NOVEMBER 3, 2009

The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. Broadly speaking this last trend has been healthy as it has brought an increase focus on launching products that you can test with the market and on capital efficiency.

Web 2.0 334

Web 2.0 Venture Capital Web Technical Review 334

SoCal CTO

DECEMBER 1, 2010

Build your own Startup Death Clock - A Smart Bear: Startups and Marketing for Geeks , November 1, 2010 A few months ago I created a fun device at WPEngine to focus everyone's attention the most important thing. " 34; To which I say "we don't think we can time markets." If nothing changes, when will you run out of money?

Technical Review 175

Technical Review Startup Product Technology 175

SoCal CTO

JUNE 9, 2010

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Putting customers first. They’re deep into Customer Development ,” he said. After all: Tech support deals with insane customers. Enjoyed this post? The Application. Stay Tuned.

Startup 248

Startup Venture Capital Conference Social Media 248

SoCal CTO

SEPTEMBER 8, 2010

A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.? Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing. Develop your business plan. But I like its underratedness.

Startup 191

Startup Venture Capital Blogging CTO Hire 191

Both Sides of the Table

MARCH 11, 2010

Fail fast = quit and give up easy = spaghetti against the wall = no clear strategy going into your business = no ability / willingness to try and pivot as market conditions change = easy way out = today’s management mantra that will be laughed at in 10 years. Define a market problem that you believe you can solve. Nice logic, hey?

Startup 308

Startup Entrepreneur Custom Customer 308

SoCal CTO

AUGUST 3, 2010

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. The collapse of the IPO market and dysfunctional math in the venture capital community has stacked the odds against you. Here’s why. Take a look at the chart below.

Startup 217

Startup Venture Capital Blogging Software Review 217