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So he launched a company with exclusively paidsearch. Users would know exactly how much was paid for each click. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. If it worked in the Yellow Pages, why not on the Internet?
It was the first company to do “paidsearch&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g.
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