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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Invariably your first efforts at product won’t quite hit the mark – and this is OK.

Sales 393
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Customer Validation - 33 Great Articles

SoCal CTO

" One was an enterprise software product. Would it take more work to sell the enterprise product than they could make on it? In both cases, the founder and I brainstormed on ways to shift the product in order to get closer to what I perceived as something that would be great. Customer Validation 101.

Customer 227
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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113
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Top 120 Startup Posts for 2010

SoCal CTO

Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc.

Startup 378
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LA’s Replicated looks to increase R&D and hiring for its operations management software after raising $25 million

TechCrunch LA

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. As developers embrace Kubernetes, Replicated launches tools to manage its deployments. “Once we started building on that success. .”

Software 224
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Our sales guys were on the front line and heard what they needed to win deals. They communicated this to product management who looked at all of the internal requirements we had generated (e.g. some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.)

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Are Business Plans Still Necessary?

Both Sides of the Table

People mistook extra doses of Ajax for a successful product. The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. I have seen really great product people espouse the death of the business plan. Do so at your peril.

Web 2.0 334