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We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. Our sales guys were on the front line and heard what they needed to win deals. Tim started to change our processes.
Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Marty Zwilling.
Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Marty Zwilling.
Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Marty Zwilling.
He went on to explain a bit about the customerdevelopment model from Blanks: State business model assumptions. Iterate until validated (through sales or tangible exchange). Vision-Driven (You’re definitely going to need a strong vision when those sleepless nights, crying kids, and angry spouse enter the picture).
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