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Improved productivity and efficiency leading to cost reductions, easier to use services leading to increased customersatisfaction and retention, a new needed product or service that is not available anywhere else. Customdeveloped software can provide all that and more. Unique to your company.
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole CustomerDevelopment processes / Lean Startup movements also popularized by people like Eric Ries. I know that their are independent software companies now focused on this like UserVoice and Get Satisfaction.
He went on to explain a bit about the customerdevelopment model from Blanks: State business model assumptions. Vision-Driven (You’re definitely going to need a strong vision when those sleepless nights, crying kids, and angry spouse enter the picture). Iterate until validated (through sales or tangible exchange).
Flexible – listen to allow flex hours and customization. Develop a strong feedback loop to allow responsiveness in improving team member’s day-to-day-experience. You will see greater productivity, and employees will have a better experience and more satisfaction. Make sure they understand the changes coming ahead.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. They should get their satisfaction from building their business, rather than building their title. Marty Zwilling.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. They should get their satisfaction from building their business, rather than building their title. Marty Zwilling.
What you really need is a VP of Marketing and CustomerDevelopment, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. They should get their satisfaction from building their business, rather than building their title. Marty Zwilling.
The Ultimate Combination of Startup Business Development Methods - ArcticStartup , November 16, 2010 I've been a huge fan of Steven Blank's CustomerDevelopment methodology for a long time. Your First Iteration of an Idea Will Be Wrong. think his slides are great (and by far much easier on the eye then mine.). What went wrong?
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