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I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole CustomerDevelopment processes / Lean Startup movements also popularized by people like Eric Ries. I know that their are independent software companies now focused on this like UserVoice and Get Satisfaction.
Improved productivity and efficiency leading to cost reductions, easier to use services leading to increased customersatisfaction and retention, a new needed product or service that is not available anywhere else. Customdeveloped software can provide all that and more. Unique to your company. See [link] (more)
He went on to explain a bit about the customerdevelopment model from Blanks: State business model assumptions. Iceberg tip, not even scratched. Vision-Driven (You’re definitely going to need a strong vision when those sleepless nights, crying kids, and angry spouse enter the picture).
How to Enchant Your Customer - How to Change the World , November 23, 2010 I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn’t matter to me. Your First Iteration of an Idea Will Be Wrong. think his slides are great (and by far much easier on the eye then mine.). Keep going.
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