Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

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Customer Custom Marketing Social Media 172

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

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Customer Custom Marketing Social Media 168

Berkonomics

JANUARY 9, 2020

One of your employees is approached by an employee of a customer or of a supplier, stating that “It sure would be great to work in your company.” The recruitment traps. It has happened to all of us who have been leaders in business long enough. State your policy clearly. My story of an employee over the line.

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Customer Custom Innocal Email 156

TechCrunch LA

APRIL 14, 2021

A security lapse at online grocery delivery startup Mercato exposed tens of thousands of customer orders, TechCrunch has learned. The company fixed the data spill, but has not yet alerted its customers. Velvet Sea Ventures, which led the round, did not respond to emails requesting comment.

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Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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TechCrunch LA

JULY 9, 2019

The company also offers specialized medical tourism insurance to all of its customers, according to O’Shaughnessy. O’Shaughnessy wrote in an email. And the company vets its doctors by ensuring that they are Joint Commission International accredited physicians. Doctours is certainly entering a lucrative market.

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Berkonomics

JUNE 27, 2019

And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Then, what is a benchmark for customer outreach? But, do your customer know that they want? Do customers know what they want from their suppliers for future products? That’s bad behavior!

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Customer Custom Course Email 120

TechEmpower

JULY 24, 2023

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

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Berkonomics

NOVEMBER 24, 2016

Repeat customers, raving fans, angry backlashers, commodity shoppers. Here’s another way to look at the ladder to an ideal customer loyalty relationship. Customers hate this, especially when they have a complaint. You don’t want your customers to buy strictly because you have become their “habit of comfort.”.

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Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Email marketing. Display advertising.

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Customer Custom Marketing Startup 146

socalTECH

AUGUST 25, 2014

Santa Monica-based GoCoin , the Bitcoin payment software developer headed by Steve Beauregard, said last week that it has added a new feature which lets merchants bill customers via email and SMS. GoCoin said the new feature makes it easier for merchants to accept digital currency payments from customers. READ MORE>>.

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Berkonomics

AUGUST 21, 2014

It reminds us that our customers, especially early adapters, must want to continue to use our products to the extent that they “would be very disappointed” if unable to do so in the future. Email readers, continue here.] Using Sean again as a source, we might ask: “How did you discover our company?” What a great test. Positioning'

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Customer Custom Case Study Email 228

socalTECH

OCTOBER 3, 2016

Los Angeles-based web hosting provider DreamHost has upgraded its email experience for its customers, the company said late last week, with a partnership with atmail. The atmail service keeps users' emails on their own, DreamHost accounts, rather than forwarding emails elsewhere. READ MORE>>.

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Email Web Los Angeles Customer 138

socalTECH

MARCH 1, 2018

As part of the lead in to the conference, and as a part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. We respond very quickly to all of our customers. Kevin Anderson.

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socalTECH

APRIL 7, 2016

Los Angeles-based online technology retailer Newegg said Wednesday that it has begun using Facebook Messenger for its customer support efforts. According to Newegg, it has begun piloting the use of Facebook Messenger, in addition to its existing support for email, SMS text messaging, phone, and chat for its customers.

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Startup Professionals Musings

MARCH 14, 2022

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. Make your company visible, reachable and responsive through social networks. Don’t take shortcuts on these.

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Customer Custom Technical Review Symantec 137

Berkonomics

JANUARY 12, 2017

I recently experienced an amazing effort of outreach by a vice president of a large national customer asking for a meeting with the product development team of a critical supplier, one of “my” companies. How often have you worried over having to be the protector of your team, the intentional barrier between team and customer?

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Customer Custom Email Examples 120

Berkonomics

MAY 30, 2019

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain.

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Case Study Study Customer Custom 120

TechCrunch LA

NOVEMBER 17, 2019

It was the one of the best phishing emails we’ve seen… that wasn’t. Phishing emails are designed to impersonate companies or executives to trick users into turning over sensitive information, typically usernames and passwords, so that scammers can log into online services and steal money or data.

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Berkonomics

AUGUST 18, 2016

Then, when my manager of customer service sent a request up the line asking for funds for equipment or expanded staffing, I would understand the need, sometimes offering suggestions for improvement to try before making the investment. Start by sitting in with customer service. The benefits are immense.

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Customer Custom Services Press 120

Berkonomics

DECEMBER 10, 2015

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. But the leaders of this new school practice customer–driven communication, personalized to the point of basing communication upon individual customer behavior. She bought again. Old school?

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Customer Custom Marketing Email 120

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. This pattern holds true for Tui Tai Expeditions.

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Social Media Customer Custom Media 213

Berkonomics

NOVEMBER 19, 2015

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. WHAT I want, WHEN I want, and WHERE I want.’.

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Customer Custom Demand Email 120

Berkonomics

AUGUST 2, 2012

And that behavior results in leaving little time for outreach to the most critical possible component in your chain – your key customers. Email readers, continue here.] Do customers know what they want from their suppliers for future products? Do customers know what they like when they see it? Of course they do.

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Customer Custom Course Email 159

socalTECH

SEPTEMBER 30, 2014

Vonjour (www.vonjour.com), a Los Angeles startup, has developed a cloud-based customer support and phone system which, in addition to handling all of a company''s usual enterprise phone needs--also lets employers harness employee smartphones to deal with customer support issues, make calls, and interact with customers directly from a mobile app.

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Customer Custom Startup Mobile 133

Berkonomics

JANUARY 12, 2023

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

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TechEmpower

NOVEMBER 13, 2023

So instead, we fill it with a completely custom blurb, written just for him: Hello! Thanks to his custom blurb, instead of closing his browser and feeling inadequate for the rest of the day, Mark completes his bio and becomes a happy customer. Which means better conversions and happier customers.

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Generative AI Artificial Inteligence TechEmpower Tips 295

Berkonomics

SEPTEMBER 5, 2024

But for today, and even with non-completes or even confidentiality agreements you do not sign… The obvious admonition To you and to everyone: do not take customer lists, design documents or any document considered a trade secret from any previous employer or previous consulting customer. Digital or analog!

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Design Writing News Email 156

Both Sides of the Table

SEPTEMBER 28, 2011

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

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Email Product Startup Writing 314

Berkonomics

MARCH 10, 2010

Your customers know what they want more than you do. Find one to teach you. This insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. Together we would work out solutions in the form of new functions, new controls, new reports, and new safeguards.

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Customer Custom Design Conference 149

socalTECH

OCTOBER 9, 2015

SendGrid , the email infrastructure and delivery provider which has a big development office in Orange County, said Thursday that it has launched a new service that helps marketers send out emails to their customers, based on their activities and actions. Pricing on the new tool was not announced. READ MORE>>.

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Email Orange County Services Tool 100

Tech Zulu Event

APRIL 10, 2013

Excellent customer service isn’t just something that happens from company to consumer. Customer service starts within a company. We all know about Zappos customer culture and their willingness to stay on a call with a customer for up to 10 hours. It’s the same effect you want on your customers.

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Customer Custom Training Services 97

socalTECH

MAY 2, 2011

San Diego-based Sony Online Entertainment , the developer of massively multiplayer online games, has provided details of the intrusion on the firm's systems, saying that hackers may have stolen its customer information. The revelation follows last week's hacking of Sony's PlayStation Network and other services.

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Entertainment Customer Custom San Diego 145

socalTECH

OCTOBER 31, 2013

Los Angeles-based J2 Global announced this morning that it has acquired another company, this time a UK-based email services provider called EPA Cloud. EPA Cloud provides email security and management. j2global merger acquisition email security software managed services international' READ MORE>>.

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Email Acquisition Los Angeles Services 138

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. o On 1/11/05 his daughter was born at 8AM, at 6 PM email showing first million dollar rev day for the company and 8 PM term sheet from Experian to buy the company – all on the same day! He told them it was now or never.

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Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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Organization Customer Custom Tips 280

Berkonomics

JUNE 11, 2015

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. Email readers, continue here…] I’ve often looked back and said that you didn’t have to be a genius at that time. And I would learn customer service. In this way I learned a great deal.

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Customer Custom Writing Southern California 120