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If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. If they want to invest that’s great. ” I cringed.

Customer 341
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. But if you ask anyone in the ecosystem of customer acquisition?—?founders, Why Did I Invest in Trust? no surprise?—?that’s

Product 424
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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

She worked on Wall Street as an investment banker for a few years in New York before returning to Houston with a job in energy. Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. The company, which raised $1.7

Tool 179
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Hyundai taps EV startup Canoo to develop electric vehicles

TechCrunch LA

Hyundai Motor Group said it will jointly develop an electric vehicle platform with Los Angeles-based startup Canoo, the latest startup tapped by the automaker as part of an $87 billion push to invest in electrification and other future technologies. Hyundai Motor Group has committed to invest $87 billion over the next five years.

Startup 310
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Aspiration, the LA-based fintech focused on conscious consumerism, raises $135 million

TechCrunch LA

Andrei Cherny’s ‘Aspiration’ Brings The Investment Tools Of The 1% To The Other 99%. The company first pitched the market with an investment management service like those from Betterment and Wealthfront, but one where customers could choose their own fees.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Marketing 174