8 Brand Models To Attract Your Perfect Fit Customer
Startup Professionals Musings
APRIL 1, 2020
Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.
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