Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Marketing 174

Marketing Invest Demand Metrics 174

Berkonomics

AUGUST 31, 2017

You’re fighting to put out the fires from customer complaints, or incomplete work, or are suffering from an inability to focus upon new development or new customers before cleaning up the mess inside your organization. The customer pays for all or at least 90% of the bill, perhaps holding back a retainer awaiting completion.

Resource 243

Resource Customer Custom Software 243

Berkonomics

MAY 2, 2013

These include ensuring the continued health of the organization, setting the moral compass for your stakeholders, providing for succession by training and documenting, leading the effort in compliance of regulations and safety needs, and … elimination of all possible bottlenecks that impede the efficiency of your organization.

Organization 222

Organization Demand Satisfaction Training 222

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

TechCrunch LA

MARCH 27, 2021

ServiceTitan now boasts more than 7,500 customers that employ more than 100,000 technicians and conduct nearly $20 billion worth of transactions providing services ranging from plumbing, air conditioning, electrical work, chimney, pest services and lawn care. Based in Glendale, Calif.,

SaaS 292

SaaS Glendale Statistics Los Angeles 292

InfoChachkie

NOVEMBER 5, 2012

Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271

Marketing Startup Sales Customer 271

TechCrunch LA

OCTOBER 5, 2020

GrubMarket has built itself as a profitable but quiet giant that underpins the fuel that helps companies in all of these categories by becoming one of the critical companies building bridges between food producers and those that interact with customers. Its opportunity comes in the form of disruption and a gap in the market.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105

Design Customer Custom Product 105

TechCrunch LA

MARCH 5, 2020

The new moped is the latest effort by Bird to diversify its product offerings to capture more customers. SXSW organizers said March 2 that the “2020 event is proceeding with safety as a top priority.” The SXSW festival has not been cancelled yet, although numerous companies are pulling out over concerns of the coronavirus.

Technical Review 237

Technical Review Framework Los Angeles Mobile 237

socalTECH

MAY 2, 2014

To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside (www.rightside.co) -- which is in the midst of spinning out from Santa Monica-based Demand Media. Steve Banfield: What will become Rightside has been part of Demand Media. READ MORE>>.

Demand 231

Demand HTML Web Media 231

Startup Professionals Musings

SEPTEMBER 15, 2021

Even without B-Corp status, entrepreneurs are speaking out more on the positives to support business models that benefit not just shareholders, but customers, workforce, the environment, and the greater community. Social responsibility opens the door to a broader customer base. Doing business is a human process.

Startup 149

Startup Organization Customer Custom 149

socalTECH

JUNE 7, 2013

We caught up with CEO Jordan Ramer , who has previously been at NanoH2O and Aerovironment, to hear more about how EV Connect is hoping to make it easier for companies to offload all of the issues behind installing electric vehicle charging stations for their employees and customers. Who are your customers - parking providers?

Help 233

Help Startup Demand Customer 233

InfoChachkie

OCTOBER 20, 2014

Organic Academia. Unlike most university programs that are over architected and underfunded, the TMP evolved organically, based on the demands of its students and input from the local community. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. What is ConsumerTrack all about? Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

AUGUST 28, 2022

Employees and customers alike are looking for meaning, not simply employment and commodity prices. Ask the right questions to identify the innate personality traits in potential new hires, regardless of level and function, to bring on board those most likely to succeed in and shape your organization. Doing business is a human process.

Organization 143

Organization Startup Pricing Customer 143

Startup Professionals Musings

MAY 2, 2014

Most startups are happy to find any customer, and will hang on for dear life to every one. Only later do they realize that some of these cost more than they are worth, or lead into commitments they can’t sustain, but no business wants to violate the golden rule that every customer needs to be treated as if they were the only customer.

Customer 95

Customer Custom Entrepreneur Pricing 95

Startup Professionals Musings

MARCH 26, 2022

They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Motivate people, including your customers, to do something to improve your marketing today. Inspire your organization to act quickly and create an environment that rewards moving quickly.

Customer 107

Customer Custom Technical Review Social Media 107

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. The client demand we are seeing as we have married our analytics with Jovian's engineering is staggering. Do your customers understand the need for your product, and has that been an issue?

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

OCTOBER 9, 2020

You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. Of course, as you work with contract players, explore the potential for a long-term relationship, and wait until your organization matures to pursue career positions.

Competition 168

Competition Startup Demand Training 168

Both Sides of the Table

SEPTEMBER 8, 2010

Even three person organizations are political. Once you’ve been around for a few years, attracted some great people, landed real, paying customers and raised venture capital you’ve likely got a talented team around you. In your case this might simply be a VP of Sales or Customer Support for multiple locations.

Venture Capital 319

Venture Capital Startup Sales Customer 319

socalTECH

DECEMBER 3, 2012

Currently, we have over a thousand customers, with customers ranging from anywhere from 100 employees to clients with more than a 100,000. Most of the top 100 cities and counties in the country are our customers, and twenty out of fifty states run all their recruiting and HR through our system.

Software Review 243

Software Review SaaS Startup Technical Review 243

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

Customer 85

Customer Custom Product Metrics 85

Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. These are responding to the demands of this new world for collaboration, trust, and transparency. Shared clients and objectives (networked organization).

Organization 126

Organization Social Media Examples Customer 126

Berkonomics

MARCH 26, 2020

These include ensuring the continued health of the organization, setting the moral compass for your stakeholders, providing for succession by training and documenting, leading the effort in compliance of regulations and safety needs, and … elimination of all possible bottlenecks that impede the efficiency of your organization.

Organization 156

Organization Demand Satisfaction Training 156

Startup Professionals Musings

NOVEMBER 23, 2019

Employees and customers alike are looking for meaning, not simply employment and commodity prices. Ask the right questions to identify the innate personality traits in potential new hires, regardless of level and function, to bring on board those most likely to succeed in and shape your organization. Doing business is a human process.

Organization 128

Organization Startup Pricing Customer 128

Both Sides of the Table

FEBRUARY 26, 2012

They’ll push you on your uptime SLA, they’ll push for harsher penalties for non-compliance, they demand security reviews … heck – if you’re small enough they’ll push for “ source code deposits.” Remember that clause about your customer doing a big press announcement about the deal?

Development Team Review 293

Development Team Review Software Review Pricing Startup 293

TechCrunch LA

APRIL 21, 2020

The company sent an email to customers Tuesday that after examining the business, the car-sharing industry and COVID-19, it decided to shutter the service permanently. All assets and resources will be transferred to GM’s Global Innovation organization, as well as the larger enterprise, according to a GM spokesperson.

Los Angeles 215

Los Angeles Technical Review Email Services 215

TechCrunch LA

APRIL 12, 2018

Mahdessian and Kuzoyan met on a ski trip organized by the Armenian student associations at Stanford and the University of Southern California back when both men were in college. Founded by Ara Mahdessian and Vahe Kuzoyan in 2012, ServiceTitan is very much an up-and-coming billion-dollar business that’s a family (minded) affair.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

Startup Professionals Musings

JANUARY 25, 2020

By default, innovation in every business decreases over time, and continuous innovation requires ongoing initiatives and measures of customer perceived value. Stroh, which details the principles and metrics to follow for fostering innovation in any organization. Recognize that customers care about the whole experience.

Startup 138

Startup Organization Demand Customer 138

Both Sides of the Table

DECEMBER 27, 2010

Marketing Differentiation – Salesforce.com is one of the most effective marketing organizations in the world because Marc Benioff is a genius at marketing. The first instinct of a potential customer who is thinking about your product is to find out who else does what you do to be sure they’re not about to purchase a Betamax.

Cloud Computing 320

Cloud Computing Competition Press Startup 320

TechCrunch LA

OCTOBER 22, 2018

Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. “You have to partner with local organizations both public and private, and real estate organizations because real estate developers are typically the most politically influential.”].

Santa Monica 221

Santa Monica Startup Technical Review Education 221

Startup Professionals Musings

SEPTEMBER 20, 2021

Opportunity to meet investors and support organizations. Meet the new consumer demand for customization. Customers today increasingly demand solutions that are customized just for them. There are already more than 1500 active hackerspaces worldwide, with info on Hackerspaces.

Startup 159

Startup Tool Design Demand 159

TechCrunch LA

SEPTEMBER 13, 2021

Appetize will go to market as SpotOn and will work to grow its client base, which already includes an impressive list of companies and organizations including Live Nation, LSU, Dodger Stadium and Urban Air. . When companies are growing as fast as it is organically, they don’t need to rely on acquisitions to fuel growth,” he said.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

socalTECH

JULY 20, 2010

Because of the higher demand there, and because there were not a whole lot of providers, plus our good connections in Japan, we started there. Winston Damarillo: I think the demand from the service providers is obvious--if they don't do it, they will die. There's really big demand. What's the open source connection here?

Southern California 242

Southern California Startup Cloud Computing El Segundo 242

Berkonomics

OCTOBER 26, 2023

You’re fighting to put out the fires from customer complaints, or incomplete work, or are suffering from an inability to focus upon new development or new customers before cleaning up the mess inside your organization. The customer pays for all or at least 90% of the bill, perhaps holding back a retainer awaiting completion.

Resource 156

Resource Customer Custom Software 156

Startup Professionals Musings

JUNE 7, 2015

Employees and customers alike are looking for meaning, not simply employment and commodity prices. Ask the right questions to identify the innate personality traits in potential new hires, regardless of level and function, to bring on board those most likely to succeed in and shape your organization. Doing business is a human process.

Entrepreneur 117

Entrepreneur Organization Startup Pricing 117