Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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Customer Custom Social Media Technical Review 173

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Social Media Media Tool Startup 99

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

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Customer Custom Design Product 150

Both Sides of the Table

NOVEMBER 27, 2011

what is the importance of social media? what is wrong with today’s social media? 35:29 Why people use social media. 36:30 Eric: Social media is great for people with social capital. 57: 00 How do you rectify company mission and customer demand. Eric is so damn good.

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Social Media Startup Metrics Media 301

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

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Social Media Demand Activity Marketing 235

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Social Network 88

Startup Professionals Musings

JANUARY 24, 2018

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Demand 71

Demand Customer Custom Tips 71

Startup Professionals Musings

JUNE 13, 2014

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

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Customer Custom Social Media Outsource Development 96

Startup Professionals Musings

AUGUST 1, 2015

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Customer 97

Customer Custom Social Media Outsource Development 97

socalTECH

MARCH 1, 2013

From a marketing marketing perspective, that allows filmmakers to quickly and easily promote their films through social media and build a fan base, and incentivize fans to support their films by offering access to exclusive content, livestream video chats, and production updates, as an example. That's really the core focus for us.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

MARCH 26, 2022

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Innovate; don’t perfect.

Customer 107

Customer Custom Technical Review Social Media 107

Both Sides of the Table

OCTOBER 22, 2010

I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it’s heading. He wanted to create awareness for himself to generate marketing buzz and demand and then get the retail stores to pay wholesales prices for his cds.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

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Customer Custom Networking Entrepreneur 93

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Customer 91

Customer Custom Startup Networking 91

Startup Professionals Musings

JANUARY 24, 2018

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Demand 56

Demand Customer Custom Tips 56

Startup Professionals Musings

DECEMBER 21, 2012

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Innovate; don’t perfect.

Customer 95

Customer Custom Marketing Technical Review 95

Startup Professionals Musings

MAY 18, 2022

Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. Innovative product and process solutions are only temporary, as they quickly become a commodity in the minds of customers and competitors. Capitalize on a continuing market demand trend.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

TechEmpower

NOVEMBER 13, 2023

An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting. So instead, we fill it with a completely custom blurb, written just for him: Hello! Now that AI is here to help, every textbox is an opportunity to help a customer through the challenge.

Generative AI 297

Generative AI Artificial Inteligence TechEmpower Tips 297

SoCal Tech Calendar

SEPTEMBER 7, 2011

LAVA.Successfully marketing your startup to customers and investors can be challenging. Get tips on mastering social media and earning coverage for your company in the press and on the web. What do you do if you build a website and all you hear are crickets? See [link] (more)

Startup 124

Startup LAVA Social Media Tips 124

TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. Its success naturally spawns imitators and challengers. Cider has racked up roughly 7.4

Startup 217

Startup Los Angeles Social Media Venture Capital 217

Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change.

Customer 136

Customer Custom Social Media Startup 136

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? You need to clearly convey what makes your startup the only choice for your customers.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

APRIL 20, 2020

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages.

Marketing 130

Marketing Technical Advisors Social Media Media 130

Startup Professionals Musings

MARCH 8, 2019

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience. Instead seek out customers they can’t or won’t serve.

Customer 73

Customer Custom Social Media Startup 73

Startup Professionals Musings

JANUARY 6, 2021

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Shared leadership (member and customer led).

Organization 126

Organization Social Media Examples Customer 126

socalTECH

AUGUST 9, 2018

TaskUs has made its name providing much of the back end customer service and business process outsourcing for many, on-demand and Internet companies, across the ride sharing, social media, online food delivery, e-commerce and other areas. READ MORE>>.

Outsource 100

Outsource Santa Monica Social Media Commerce 100

Startup Professionals Musings

SEPTEMBER 19, 2021

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Existing customers can’t envision a new concept, or new behaviors.

Company 152

Company Companies Startup Customer 152

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. We streamline strategy development using a Reality-Based approach, then execute cross-media programs including websites, brochures, ads, booths. It has been fun to get to know her again.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

JULY 9, 2022

The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Cloud Computing.

Technology 133

Technology Cloud Computing Social Media Networking 133

socalTECH

MARCH 24, 2010

Plus, we provide all of the back end fulfillment--it's soup to nuts--from manufacturing, to fulfillment, to customer service. We've got a suite of on-demand, manufacturing tools which means they never have to spend money upfront. There's a convergence between the paradigm of the music business, and the business of social media.

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Van Nuys Tech Coast Angels Startup Web 191

Berkonomics

NOVEMBER 11, 2021

The logic in this is simple: once a company has market share, other issues can be sorted out to monetize the market, make the company profitable, scoop up wavering competitors, or even sell the company to a larger firm looking for a large customer base. And it’s a contemporary problem. Angel investors are more tolerant of this than VCs.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

TechCrunch LA

AUGUST 11, 2021

In addition to a standard tipping tool, Snipfeed allows users to sell digital goods, like on-demand video, e-books, access to livestreams and one-on-one consultations. Meanwhile, Beacons takes 9% of sales from its free version , and 5% from its $10 per month version, which offers more customization, integrations and analytics.

Platform 286

Platform Commerce Startup Tool 286