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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. “ We were targeted to a small number of very premier customers.

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PortalOne raises $60M as it levels up to launch its hybrid, immersive gaming platform later this year

TechCrunch LA

Gaming has been one of the most popular entertainment categories in the last two years of pandemic living. Now, a gaming startup that’s building a new kind of platform that it thinks will be a — wait for it — game changer in the category is announcing some funding as to ride that wave of attention.

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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

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How Epoxy Is Helping Content Creators Make Their Video More Social

socalTECH

Juan Bruce: My background is in design engineering. I spent a lot of time in Silicon Valley, working for BMW''s technology office, and design firm Ideo. I then went back to Stanford for business school, and ended up coming down here to Southern California to run a design studio for an Ideo competitor, Continuum.

Downey 215
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7 Indications Your New Venture May Not Be Investable

Startup Professionals Musings

If you need investors, it’s important that you understand their filters, and even if you are funding your own efforts, you need to recognize the red flags. For new car companies such as DeLorean and Fisker, designing and testing the product is only the beginning. If you have deep pockets, these ultimately can be very lucrative.

Invest 98
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7 Startup Proposals That May Raise Investor Red Flags

Startup Professionals Musings

If you need investors, it’s important that you understand their filters, and even if you are funding your own efforts, you need to recognize the red flags. For new car companies such as DeLorean and Fisker, designing and testing the product is only the beginning. If you have deep pockets, these ultimately can be very lucrative.

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Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future

Both Sides of the Table

You need to segment your audience and find a way to get your highest quality customers over to O&O (owned & operated) inventory where you can get higher CPMs, sell merchandise and capture more customer information. And we like to be entertained. You can earn the right to ask for customer information and remarket to them.

Hollywood 374