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8 Fundraising Deal Breakers Inexperienced Entrepreneurs Routinely Create

InfoChachkie

IP Confusion – Questionable ownership of key intellectual property, including non-exclusive licenses, potential infringement of a third party’s technology and/or inappropriate use of open-source tools. As such, make it easy for investors to unequivocally evaluate the veracity of your venture's IP.

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How Catalog Is Helping SMBs Compete Against Big Brands

socalTECH

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M in a seed funding round. The funding was led by Moonshots Capital, and also included Techstars and Luma Launch.

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How Sendgrid Makes Sure Those App Emails Go Through, With Jim Franklin

socalTECH

If you're an application developer, sending emails through your application can be a chore. If you think of Pinterest, one of our customers, every time content is pinned or re-pinned, an email is generated to let users know that is happening. We now send over six billion emails per month on behalf of those customers.

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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. Minimize Any Custom Work That Will Not Feed Back Into Your R&D. While I’d like to say that you should never do custom work that changes the scope of your product that’s not wholly realistic.

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Interview with Thomas Russell, ETC Solar, Improving Solar Cell Efficiency

socalTECH

For this morning's interview with an entrepreneur, we spoke with Thomas Russell , the Ceo and co-founder of ETC Solar (www.etc-solar.com), a Los Angeles startup developing technology to improve the efficiency and cost of solar cells. What does ETC Solar do? How far along are you in bringing this to market? And I like the challenge.

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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. Craig was CEO up until two and a half weeks ago, when I joined.

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Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 2) Secure Your Intellectual Property Too Early. 3) Attempt To License An Idea.

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