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How to Avoid a Common Product Mistake Many Teams Make

Both Sides of the Table

I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. The single biggest mistake most product teams make is building technology for what they believe the user would want rather than what the actual end-user needs. Design products for your mom.

Product 408
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Find your “teacher customer.”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Find one to teach you.

Customer 243
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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” will you leverage?

Develop 520
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Hyundai taps EV startup Canoo to develop electric vehicles

TechCrunch LA

Hyundai Motor Group said it will jointly develop an electric vehicle platform with Los Angeles-based startup Canoo, the latest startup tapped by the automaker as part of an $87 billion push to invest in electrification and other future technologies. Canoo said it will provide engineering services to develop the electric platform.

Startup 310
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Residential renewable energy developer Swell is raising $450 million for distributed power projects in three states

TechCrunch LA

It’s a sign of the distributed nature of renewable energy development and a transition from large-scale power generation projects feeding into utility grids at their edge to smaller, point solutions distributed at the actual points of consumption.

Develop 322
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App development shop V/One is giving away 50,000 free mobile app builds to budding LA mobile businesses

TechCrunch LA

The Los Angeles-based app development shop, V/One , is giving away 50,000 free mobile app builds through the rest of April as the company officially launches its platform for would-be, LA-based mobile app moguls. Since its soft launch, December 20th of last year, the app development company has built over 100 new applications.

Mobile 250
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Invariably your first efforts at product won’t quite hit the mark – and this is OK. In my journey to better understand the sales process, my management team and I developed a sales methodology.

Sales 393