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Find your “teacher customer.”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Find one to teach you.

Customer 243
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Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

Customer 243
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Your “drop dead” question for a customer survey

Berkonomics

It reminds us that our customers, especially early adapters, must want to continue to use our products to the extent that they “would be very disappointed” if unable to do so in the future. But do include at least one specific question about your product to be sure the respondent is an actual customer. Why it’s a great question.

Customer 218
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Doctours offers packaged medical tourism for U.S. customers

TechCrunch LA

The company also offers specialized medical tourism insurance to all of its customers, according to O’Shaughnessy. O’Shaughnessy wrote in an email. And the company vets its doctors by ensuring that they are Joint Commission International accredited physicians. Doctours is certainly entering a lucrative market.

Customer 225
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Customer empowerment? Blame the Internet.

Berkonomics

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. Entering the age of mass customization. The post Customer empowerment? Expectations rise with technology.

Customer 156
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Have you found your “teacher customer?”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Providing feedback to your teacher customer.

Customer 156
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172