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The Silent Benefits of PR

Both Sides of the Table

They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. Just like negative press hurts. They are silent.

Press 415
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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Save Your Spin for Someone Who Cares

Both Sides of the Table

Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real. Press doesn’t mean anything other than free advertising. Press coverage really matters – The good news – your press coverage really does matter.

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One of My Most Frequent Pieces of Advice: Be Politely Persistent

Both Sides of the Table

Maybe they’ve hit a few set backs: They’ve struggled to raise money, they haven’t gotten press coverage or they haven’t gotten accepted to present at prestigious conferences. It ends up being a turn off to potential employees, investors, business partners and the press. Nothing beats a warm intro.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. Good listener, take in information, • Have pulse on what the market wants (hard to train that) cannot take this from customers only.

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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I like to speak about this topic with first-time wantrapreneurs because if you read the tech press every day you’d get the impression that it all glamor. But it’s hard to know that from the press.

Blogging 420
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To Be Successful You’ll Need to Shake Hands and Kiss Babies.

Both Sides of the Table

In the age of Skype, email, cheap telephony and collaboration tools it’s all too easy to sit in your office and connect with people remotely. You need to press the flesh. It’s how you gain customer insights. We’re a couple of months away from closing our 4th fund as has already been reported in the press.

Press 364