Both Sides of the Table

SEPTEMBER 28, 2011

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

Email 314

Email Product Startup Writing 314

TechCrunch LA

JANUARY 26, 2022

Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Berkonomics

JUNE 27, 2019

And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Then, what is a benchmark for customer outreach? But, do your customer know that they want? Do customers know what they want from their suppliers for future products? That’s bad behavior!

Customer 120

Customer Custom Course Email 120

Berkonomics

NOVEMBER 17, 2016

Everyone who manages a company or its sales force wants to write as many new deals as possible, and is usually warry about doing anything that might threaten the positive outcome of a pending sale. Deadlines are an important sales tool. The most powerful tool you have in a sales environment is a deadline.

Sales 120

Sales Tool Writing Customer 120

Berkonomics

SEPTEMBER 5, 2024

Rules about non-compete agreements So, what are the rules about those pesky non-compete agreements signed upon your discharge, or upon the sale of your previous company? And some are former selling shareholders of just those businesses. Digital or analog!

Design 156

Design Writing News Email 156

socalTECH

JULY 24, 2014

Southern California has a growing number of companies in the customer relationship management area, including a fairly new company in the area, Pipeliner CRM (www.pipelinersales.com). The people we spoke with told us that CRM sucks, and sales people have to use this software, but don''t like to use it. Who are your customers?

Sales 229

Sales Startup Software Customer 229

socalTECH

MARCH 1, 2018

As part of the lead in to the conference, and as a part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. We respond very quickly to all of our customers. Kevin Anderson.

Customer 113

Customer Custom Services Conference 113

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. Even businesses that attempt to sign up customers directly on a website need to answer this question for people albeit programmatically and through good website copy.

Sales 319

Sales Startup Platform Tips 319

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Email marketing. Display advertising.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

FEBRUARY 3, 2010

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.

Sales 314

Sales Startup Venture Capital Customer 314

Startup Professionals Musings

MARCH 14, 2022

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. Make your company visible, reachable and responsive through social networks. Don’t take shortcuts on these.

Customer 137

Customer Custom Technical Review Symantec 137

Both Sides of the Table

SEPTEMBER 30, 2011

It’s the lifeblood of any organization and yet most startups don’t have any sales DNA on their teams. It’s important enough that I dedicate a tab on my blog to startup sales & marketing. But the ground we covered was awesome for anybody wanting to know more about sales. How do you get access to customers?

Software Review 300

Software Review Sales Tips Help 300

Berkonomics

SEPTEMBER 28, 2023

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. These first customers are critical. Greatly exceed expectations at all costs.

Resource 156

Resource Customer Custom Product 156

Berkonomics

AUGUST 2, 2012

And that behavior results in leaving little time for outreach to the most critical possible component in your chain – your key customers. Email readers, continue here.] Do customers know what they want from their suppliers for future products? Do customers know what they like when they see it? Of course they do.

Customer 159

Customer Custom Course Email 159

Berkonomics

SEPTEMBER 19, 2024

We negotiate with our suppliers, customers, investors, and even our auditors. Removing the emotion from a negotiation [Email readers, continue here…] Over the years, I have been delegated by more than several entrepreneurs and boards to negotiate critical agreements, sometimes to sell the company or merge it with another.

Pricing 156

Pricing Sales Tool Entrepreneur 156

Berkonomics

JUNE 25, 2020

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). This is calculated by dividing the number of cancellations by the total number of customers before cancellations and multiplying by 100. The lower, the better.

Acquisition 156

Acquisition Statistics Sales Customer 156

Startup Professionals Musings

JANUARY 27, 2017

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. The old days of routing a customer to a single phone queue for any request will quickly kill any brand loyalty or advocate referral.

Customer 95

Customer Custom Services Technical Review 95

socalTECH

SEPTEMBER 30, 2014

Vonjour (www.vonjour.com), a Los Angeles startup, has developed a cloud-based customer support and phone system which, in addition to handling all of a company''s usual enterprise phone needs--also lets employers harness employee smartphones to deal with customer support issues, make calls, and interact with customers directly from a mobile app.

Customer 133

Customer Custom Startup Mobile 133

Berkonomics

APRIL 21, 2022

Owned media comes from the databases you own, such as your company’s web site, email newsletters, profiles in social media, or apps you have created requiring registration or download. Expand your definition of advertising to include four, not just two methods of finding your potential customers. What resources do you already own?

Advertising 156

Advertising Media Social Media Newsletter 156

socalTECH

NOVEMBER 20, 2017

Irvine-based Cirrus Insight , which develops software for helping aid in sales followups, email marketing, and customer relationship management, has acquired Attach.io , a developer of real time document tracking software. Financial terms of the buy were not announced. was based in Knoxville, Tennessee. READ MORE>>.

Email 113

Email Sales Software Customer 113

Berkonomics

FEBRUARY 2, 2023

Consider a sales relationship where your product will be in the bag of salespeople from the partner company. In spite of the best efforts of senior management in creating such a partnership, the success always lies in the hands of those closest to the end customer.

Press 156

Press Sales Training Resource 156

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Berkonomics

JANUARY 5, 2023

Email readers, continue here…] Here are some of the checklist items your acquirer will consider. Accounting and HR operations are combined as quickly as possible, as are customer service call centers, retaining specific product skills on the front line from the acquired company. Not a bad goal, and certainly not a bad result.

.Net 156

.Net Acquisition Sales Email 156

Berkonomics

FEBRUARY 9, 2023

Satisfy the seller’s need to claim a higher sales price victory by moving a substantial part of the price into a future earn–out or using the target company’s own cash to pay part of the price, or asking the seller to finance a significant piece of the sale. Offering too little in an acquisition to satisfy the seller?

Pricing 156

Pricing Sales Examples Tool 156

Berkonomics

OCTOBER 27, 2022

I recall one of my CEO’s when I was his chairman, stating, “If you are not serving our customers, then you should be supporting those who do”. How do you frame menial desk jobs as “customer support?”. Some accounts payable invoices come from suppliers providing the company resources to serve the customer. Shout it out! .

Resource 156

Resource Customer Custom Coach 156

Berkonomics

JUNE 4, 2020

That’s impressive sales leverage. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. Just to be fair, a 5% cut in costs would also double net profit. How does this work with online-based companies?

.Net 156

.Net Sales Tool Email 156

InfoChachkie

JANUARY 14, 2013

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

Sales 251

Sales Startup Activity RSS 251

socalTECH

NOVEMBER 15, 2018

Santa Monica-based customer relationship management (CRM) software developer Nimble has launched a newly upgraded Android version of its app, saying on Wednesday that its new Mobile CRM 3.0 for Android includes new enhancements and integration with Office 365 and G Suite. Nimble is led by longtime CRM veteran Jon Ferrara. READ MORE>>.

Santa Monica 113

Santa Monica Tool Email Software Development 113

Startup Professionals Musings

MARCH 31, 2023

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Nurturing stage email performance. Lead-stage content performance. Lead management performance.

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

DECEMBER 7, 2022

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Ask every employee to focus on sales. Aggressively enter new markets and sales channels.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Berkonomics

JUNE 11, 2015

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. Email readers, continue here…] I’ve often looked back and said that you didn’t have to be a genius at that time. And I would learn customer service. Oh, how I tortured these early clients!

Customer 120

Customer Custom Writing Southern California 120

Startup Professionals Musings

JULY 3, 2020

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Nurturing stage email performance. Lead-stage content performance. Lead management performance.

Marketing 174

Marketing Invest Demand Metrics 174

Berkonomics

DECEMBER 29, 2016

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

.Net 226

.Net Sales Customer Custom 226

Both Sides of the Table

MARCH 10, 2015

I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand.

Sales 150

Sales Startup Venture Capital Funding 150

Berkonomics

MARCH 3, 2022

should not be positioned as “cheap,” or your potential customers will question your message from the start and will be more critical of the delivered product than if offered as one or the other, but not both. If it becomes a part of your long-term sales message, there is risk that you will set expectations you cannot achieve.

Resource 156

Resource Sales Pricing Startup 156

Berkonomics

MAY 17, 2018

It is a story about focus upon the customer, first. Each new plateau in revenue growth, each time a month’s orders hit a record, each large order from the sales department, all of these and more give rise to opportunities to celebrate publicly. An event of extraordinary customer service. Customer first, always!

Customer 226

Customer Custom Sales Course 226

Berkonomics

APRIL 16, 2020

Email readers, continue here… ] DURING THIS CRISIS: Having no plan is like having a bad plan. Are you salespeople making few if any sales because your prospective customers are distracted by their own problems? What are you doing today to modify behavior during this crisis? What is the plan for after it’s all over?

Layoffs 218

Layoffs Sales News Marketing 218