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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. Who are the customers? Do you have a custom algorithm or other technology? For customer service?

Develop 520
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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

Customer 147
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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the Flash videos. Make it fast.

Customer 160
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Tech Companies Are Hiring Staff… Then Rescinding the Offers

Tech.Co

A number of tech companies have made the headlines this week for hiring new members of staff, only to rescind such offers before they start. Get all the latest tech news straight to your inbox. Get all the latest tech news straight to your inbox. Please fill in your email. A False Start. Please fill in your name.

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5 New Rules For Getting Customers To Advocate For You

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. Some say it’s happening today because it’s new, and technology makes it possible.

Customer 107
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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173
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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. Market your solution and user benefits, not the mysterious technology behind it. Don’t take shortcuts on these.

Customer 137