Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

OCTOBER 9, 2015

SendGrid , the email infrastructure and delivery provider which has a big development office in Orange County, said Thursday that it has launched a new service that helps marketers send out emails to their customers, based on their activities and actions. Pricing on the new tool was not announced. READ MORE>>.

Email 100

Email Orange County Services Tool 100

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? What is GreenRope all about?

Email 240

Email San Diego Newsletter Startup 240

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MAY 27, 2013

Partly out of the fact that in 1 week I depart for England to speak at LeWeb, attend our DataSift board meeting and generally make myself available to the DataSift team to meet their customers, partners and employees. Here is what I imagine Rob would say were his most effective tools. Email updates frequently.

Tips 365

Tips Email Venture Capital CTO Coach 365

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Customer 168

Customer Custom Marketing Social Media 168

socalTECH

OCTOBER 16, 2012

Los Angeles-based Nimble , the developer of cloud-based, customer relationship management (CRM) and contact management tools, has hired a new VP of Engineering, the company said today. Nimble's online tool helps users track their personal contacts and interactions across email, real life, and social sites. READ MORE>>.

Tool 190

Tool Email Media Los Angeles 190

socalTECH

SEPTEMBER 21, 2016

According to the company, led by longtime CRM veteran Jon Ferrara, the updated software includes such new features as embedding within Office 365 and Google Apps; synchronizes contacts, emails, and calendars; new automatic market segmentation tools; personalized outreach emails; new templates for Gmail; and much more.

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Tool Template Santa Monica Email 100

Both Sides of the Table

JUNE 23, 2013

Simply, this is identifying a customer need that has economic value to them if they can solve it. This solves the customer question, “Why Buy Anything?”. If a customer knows they have a problem they need to select a vendor who best solves that problem (or they can build in-house tools). The USP solves the, “Why Buy Me?”

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Sales Customer Custom Examples 328

Both Sides of the Table

APRIL 21, 2010

Assistly “Multi-channel customer support and management service&# – this is another industry I love and I specifically love the team at Assistly. They have done 3 startups in the customer support space and one that wasn’t. Collaboration in business starts and ends with email. Because email works!

Venture Capital 265

Venture Capital Capital Email Blogging 265

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. margin range to more sustainable 50-60% margin businesses.

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Company Companies Technical Review Content 339

Startup Professionals Musings

JUNE 23, 2021

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

Customer 147

Customer Custom Technical Review Metrics 147

socalTECH

OCTOBER 4, 2011

Santa Monica-based Nimble , the online, customer relationship management (CRM) tool developer, has tied with Simi Valley-based TeamAutomation , a business and IT consulting firm focused on customer relationship management tools. Financial details and business arrangement between the two companies was not announced.

Santa Monica 174

Santa Monica Social Network Tool Customer 174

socalTECH

OCTOBER 8, 2013

Santa Monica-based Nimble is claiming it has seen record growth this quarter, for the company''s customer relationship management tools. Nimble develops software used to track customer contacts and relationships, tracking everything from email messages and phone calls to social outreach. According to Nimble, it saw a 2.5-times,

Santa Monica 164

Santa Monica SaaS Tool Customer 164

socalTECH

JUNE 21, 2011

Unfortunately, despite the wealth of Internet based tools for email management, web-based sales management tools, and more, contact tracking has been mostly an afterthought in the Internet age. Most business people aren't doing this in their current CRM tools. You have to BCC messages to even get them into the system.

Google 216

Google Tool Email Sales 216

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

Customer 162

Customer Custom Technical Support Startup 162

socalTECH

AUGUST 24, 2009

Los Angeles-based mobileStorm , the email marketing and digital marketing provider headed by Jared Reitzin, has revamped the company's offerings. Tags: mobilestorm email mobilem arketing software. Reitzin said that the Pro accounts now also include free phone support and dedicated account management on the new offering. READ MORE>>.

Email 162

Email Blogging Tool Los Angeles 162

Tech.Co

AUGUST 16, 2017

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. It is not that there is a lack of lead generation tools, particularly for business-to-business (B2B) firms. Lead Capture Tool – Leadformly. What’s more?

Tool 71

Tool Startup Help Template 71

socalTECH

MAY 6, 2014

Los Angeles-based Campaigner , the email marketing services brand owned by J2 Global, said today that it has launched a new, A/B split testing tools. campaigner split testing j2global email marketing services market software' Pricing on the new product was not disclosed. Campaigner''s General Manager is EJ McGowan. READ MORE>>.

Email 157

Email Tool Marketing Los Angeles 157

socalTECH

SEPTEMBER 30, 2014

Vonjour (www.vonjour.com), a Los Angeles startup, has developed a cloud-based customer support and phone system which, in addition to handling all of a company''s usual enterprise phone needs--also lets employers harness employee smartphones to deal with customer support issues, make calls, and interact with customers directly from a mobile app.

Customer 133

Customer Custom Startup Mobile 133

SoCal CTO

JANUARY 5, 2011

My 1,000th Post on This Blog - Tim Berry's Blog - Planning Startups Stories , July 21, 2010 HTML5 video markup, compatibility and playback - Niall Kennedy's Weblog , February 8, 2010 Your Product Needs a Soul - ArcticStartup , February 12, 2010 Product Friday: Monetizing Content is a Product Problem - This is going to be BIG.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Both Sides of the Table

MAY 9, 2012

In the age of Skype, email, cheap telephony and collaboration tools it’s all too easy to sit in your office and connect with people remotely. It’s even easy to justify it to yourself, “it’s such a productivity drain to spend time on the road and I can accomplish everything I need using modern tools.”. Win over customers.

Press 364

Press Course Startup Email 364

Both Sides of the Table

NOVEMBER 5, 2012

For the first time in history content producers can build a direct relationship with views through subscribers, email addresses and mobile phone number. You can earn the right to ask for customer information and remarket to them. And if you don’t capture the customer relationship – trust me tech companies will.

Hollywood 374

Hollywood Content Yahoo Java 374

SoCal CTO

DECEMBER 19, 2012

This should be an iterative process with advisors and customers providing feedback on the product. Just make note of it in the document and/or in an email when you send it. Customer Development Notes I'm assuming founders are having customer development conversations. You likely are writing your first one of these.

Develop 354

Develop Development Technical Review CTO Coach 354

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Email marketing. Display advertising. Direct mail marketing. Trade shows.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

JANUARY 23, 2015

Los Angeles-based Edmunds.com announced Thursday that it will be offering up a free, texting tool available to car dealers, to help those dealers communicate with customers via text messaging. Edmunds.com says it has found that at least one third of car shoppers now prefer communications via text message--rather than phone or email.

Tool 100

Tool Edmunds Sales Email 100

socalTECH

OCTOBER 12, 2009

Newport Beach-based Sendio , a provider of email and spam protection appliances, has rolled out a new system focused on small businesses, the firm said Monday afternoon. Sendio develops email security tools which reduce spam by requiring sender verification of messages before delivery. READ MORE>>.

Email 154

Email Demand Tool Design 154

Berkonomics

JULY 11, 2013

Email readers, continue here.] The major focus that used to be in using the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, building buzz, and location-based sales using tools to recognize shoppers at the point of sale.

.Net 207

.Net Sales Tool Social Network 207

socalTECH

NOVEMBER 14, 2012

Santa Monica-based Nimble , the developer of web-based, customer relationship management (CRM) tools, said today that it has launched a new application programming interface (API) and application marketplace. The company said the new API is the first in a family of APIs to help developers create applications using Nimble's platform.

Santa Monica 159

Santa Monica Platform Email Web 159

Berkonomics

NOVEMBER 19, 2015

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. WHAT I want, WHEN I want, and WHERE I want.’.

Customer 120

Customer Custom Demand Email 120

socalTECH

FEBRUARY 22, 2012

Los Angeles-based mobileStorm , the provider of mobile messaging and email marketing services headed by Jared Reitzin, has scored a venture debt funding, according to provider Agility Capital. Financial details of the funding and terms were not announced.

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Funding Mobile Email Los Angeles 157

Berkonomics

DECEMBER 10, 2015

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. If you feel overwhelmed by this, there are experts waiting to serve you with new tools, ideas and channels you have never used, and which will open your eyes to powers that may shock you.

Customer 120

Customer Custom Marketing Email 120

socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. Pricing on the new tool was not announced. READ MORE>>. reachlocal marketing software leads management launch advertising saas'

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ReachLocal Woodland Hills Software Marketing 147

Both Sides of the Table

APRIL 11, 2011

One in a list, one with a quiz, one with a cut-out tool – let’s see what takes off. I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team. It’s called showing good service to your most loyal customers.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

Both Sides of the Table

MARCH 27, 2011

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. I’ll bet your customers, business partners or suppliers would love similar.

Blogging 373

Blogging Startup Writing Venture Capital 373

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. A number of startups have created compelling tools to enhance the monetization of online videos.

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

OCTOBER 11, 2011

Los Angeles-based mobileStorm , the provider of email, SMS, and other online marketing services, is sharpening its focus on the healthcare market with a new release of its service. The firm said the updated tool provides changes to make it easier for its customers to plan, compose, and schedule communications with customers.

Marketing 159

Marketing Email Los Angeles Tool 159