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Customer empowerment? Blame the Internet.

Berkonomics

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. Entering the age of mass customization. The post Customer empowerment? Expectations rise with technology.

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SaneBox's New Tool, SaneConnect, Finds Warmer Intros Using Email

socalTECH

Venice, California-based SaneBox , the developer of email tools to help users better manage the flood of emails in their inbox, has rolled out a new product it says can help better figure out who in your company can make a warm intro to potential customers and partners. Pricing on the new tool was not announced.

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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

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SendGrid Rolls Out New Triggered Email Service

socalTECH

SendGrid , the email infrastructure and delivery provider which has a big development office in Orange County, said Thursday that it has launched a new service that helps marketers send out emails to their customers, based on their activities and actions. Pricing on the new tool was not announced. READ MORE>>.

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Nimble Updates CRM Tools

socalTECH

According to the company, led by longtime CRM veteran Jon Ferrara, the updated software includes such new features as embedding within Office 365 and Google Apps; synchronizes contacts, emails, and calendars; new automatic market segmentation tools; personalized outreach emails; new templates for Gmail; and much more.

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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

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