Startup Professionals Musings

SEPTEMBER 17, 2021

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. The smart answer is to find solutions your customers need.

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Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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Both Sides of the Table

JULY 21, 2014

I’d like to do a few posts on what life looks like on the way up and perhaps how to keep your head on straight and avoid drinking your own Kool Aid because as I often advise entrepreneurs on irrational exuberance, “ In a strong wind even turkeys can fly.” Have sales bonus plans based on more than just sales targets.

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Marketing Case Study Metrics Sales 354

Startup Professionals Musings

DECEMBER 13, 2020

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint.

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Both Sides of the Table

JANUARY 6, 2014

And here’s an important point that I think modern entrepreneurs often forget: Investors are “co-owners” of your business. The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Mentorship.

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Startup Sales Technical Review Software Review 325

Both Sides of the Table

DECEMBER 27, 2011

” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. The most obvious way to explain this is with sales people. If you don’t, somebody else WILL!”

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Startup Professionals Musings

JANUARY 11, 2020

In my experience working with entrepreneurs, once they feel they have a winning formula for their business, they are often hesitant to change or update it. They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Create an overt strategy to react to emerging customer trends.

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Customer Custom Examples IBM 143

Berkonomics

MARCH 18, 2021

Sometimes, you can reduce your personal risk by taking in other people’s money in various ways, perhaps starting with a consulting contract with a customer, purchasing a going business where profit or loss is known, or spinning off an existing revenue-generating portion of an existing business. Here’s the ultimate thing about entrepreneurism.

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Startup Professionals Musings

SEPTEMBER 6, 2020

I recognized this as I was reading the classic book, ” The Only Sales Guide You’ll Ever Need ,” by Anthony Iannarino, who is an international sales leader and expert on optimizing results. His focus is on sales, but I see the same skills needed for entrepreneurs. Diagnosing and understanding the customer problem.

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Both Sides of the Table

JUNE 27, 2011

I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. Where Stealth is Bad – I do meet entrepreneurs who clearly fall on the other side of spectrum and are totally closed. That’s fine if entrepreneurs are your target market.

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Both Sides of the Table

AUGUST 16, 2011

It’s the entrepreneur’s equivalent of “ 10,000 hours.&#. Talented brand sales people? If you wait until you need to fill somebody in a roll you’re losing valuable time as an entrepreneur. Understanding customer requirement ? It should stick in your head as a metaphor for networking. Recruiting.

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Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

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Both Sides of the Table

OCTOBER 25, 2014

But as I like to tell entrepreneurs, great PR could add $10 million to your valuation or increase your chances of closing a round 2x and either case is a reason to make sure you have good press. Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you.

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Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

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Customer Custom Startup Course 146

Both Sides of the Table

MARCH 29, 2014

One of the hardest things for most entrepreneurs to know is how hard to push in situations where people tell you “no.” ” But then again most entrepreneurs fail. I’d say less than 20% of of entrepreneurs fit into that bucket. ’ “ In fact, NO is the one word that no entrepreneur should accept.

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Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

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Startup Professionals Musings

FEBRUARY 5, 2020

As a mentor to entrepreneurs, I tend to see many of the same obstacles appearing in every new startup, and since I don’t want to appear to be a downer , I’m not sure how to properly warn people ahead of time to be on the alert for these challenges. Too many entrepreneurs think that expert external advisors are suspect, or will slow them down.

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Both Sides of the Table

SEPTEMBER 22, 2012

And so do entrepreneurs who are quick to pivot to new businesses or to sell in an acquihire. It’s been high tide since 2009 so an entire batch of entrepreneurs don’t know what low tide even looks like. It might be for technical reasons or it might be for customer adoption reasons. “What exits have you had?

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Startup Venture Capital Entrepreneur Technical Review 390

Both Sides of the Table

JULY 6, 2015

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. The first of question is about qualifying your potential customers aka leads. Why Buy Me?

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Sales SaaS Startup Venture Capital 150

InfoChachkie

JANUARY 16, 2018

The problem is that stakeholders, like marketing and sales, don’t know what the latest version of the roadmap is. Greathouse: Having run these groups, I know all about the inherent friction between sales and marketing with regard to lead quality, volume, etc., That causes friction internally.

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Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Social media facilitates marketing and sales. A programmer can build a new smartphone app for a few thousand dollars.

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Entrepreneur Startup Social Media Outsource Development 162

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

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Venture Capital Funding Startup Sales 332

Both Sides of the Table

MAY 19, 2018

Your historical trading information including financials and a “customer file” which shows the history of your transactions so that investors can run “cohort” analyses Customer reference, personal references, key team members, compensation, cap table, stock option plan, etc. Some people find this elitist?—?I It doesn’t.

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Startup Professionals Musings

JUNE 7, 2020

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Customer receivables collection and vendor payments. Solution development and delivery.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Display advertising. Email marketing.

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Customer Custom Marketing Startup 146

Both Sides of the Table

MARCH 10, 2015

I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand.

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Sales Startup Venture Capital Funding 150

Startup Professionals Musings

AUGUST 5, 2020

As an advisor to entrepreneurs, one of the most common requests I get is for an evaluation of a next startup idea. The most successful entrepreneurs focus on solving a problem that they personally have experienced, and are convinced they fully understand. Most startups require leading a team of people, and engaging customers.

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Ideas Entrepreneur Resource Knowledge Base 151

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Executives, marketing & sales, financial projections, and funding.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

AUGUST 23, 2020

Entrepreneurs who experience success with their first startup are often amazed to realize that the risks and fears of doing it right the second time go up, rather than down. Encores are tough, especially in the high-risk world of startups, yet every entrepreneur I know can’t wait to start over and do it again. Eat your own dog food.

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Entrepreneur Startup Technical Review Ideas 129

Startup Professionals Musings

OCTOBER 21, 2023

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. So what should an entrepreneur do to convince themselves, as well as potential investors, that they have a viable business model before it is totally proven? Marty Zwilling

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Customer Custom Satisfaction Sales 109

Startup Professionals Musings

MARCH 26, 2021

As an entrepreneur mentor, my mission is to foster the attributes in you as a startup founder that I believe will lead to success. For example, I worked with an entrepreneur a while back who was clearly intelligent, had a great idea, and communicated well. I sometimes find entrepreneurs who highlight that their strength is “ideas.”

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socalTECH

MARCH 28, 2019

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. I see you were involved in the Rise of the Female Entrepreneur effort at the Montgomery Summit this year, tell me a little about what that is all about?

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Capital Entrepreneur Invest Artificial Inteligence 162

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

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Content Customer Custom Marketing 104

Startup Professionals Musings

AUGUST 27, 2022

Most entrepreneurs believe they are “different,” but they can’t quite understand how. The classic book, “ Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur ,” by serial entrepreneur and business coach John F. Dini makes the case that entrepreneurs are hunters, while the rest of us (large majority) are farmers.

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Entrepreneur Marketing News Slides 124

Berkonomics

AUGUST 3, 2023

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). And even with the significant cost of credit card debt, many entrepreneurs aggressively use existing cards to finance a startup.

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Startup Professionals Musings

APRIL 1, 2020

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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