Remove Customer Remove Events Remove Technical Advisors Remove Writing
article thumbnail

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.

article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans. He considered pulling out of the event because he wanted to stay in “stealth mode&# and felt an event like this compromised him.

Marketing 380
article thumbnail

Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email.

Startup 40