Startup Professionals Musings

JANUARY 9, 2022

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

Social Media 135

Social Media Framework Media Metrics 135

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

SoCal CTO

FEBRUARY 10, 2016

Is SEO important? For example, are you providing a stats service that needs frequent, fast updates? It’s also necessary to note that a poor mobile website experience can impact your customers’ perception of and loyalty to your brand. Google told us back in 2010 that site speed was important for SEO. What do they do?

Startup 150

Startup SEO CTO Coach Web 150

SoCal CTO

DECEMBER 9, 2009

Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. SEO for Startups )? What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective?

Software Development 292

Software Development Develop Development Startup 292

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. ” Here are some examples: 1. How do people drive SEO growth? It’s just like my book example. Where does it get even grayer?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. In fact, some totally avoid it, assuming their product or solution will speak for itself later.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

socalTECH

AUGUST 8, 2016

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. It's a customer centric world. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Essentially, the customer wants natural and organic ingredients. Our average retention is 70 percent.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

APRIL 3, 2019

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. See some recent examples in the The 10 Best Social Media Campaigns of 2018.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JUNE 13, 2015

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” by Lon Safko, author of bestseller “ The Social Media Bible.” Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Let me give you an example. You have a marketing department with three people. what messages are we wanting them to receive?

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

SoCal CTO

APRIL 1, 2009

So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." You can see that he talks about: Marketing , Metrics , Customer and Social Media more than most. You can read more about the technology in the post: Topic Hubs.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Both Sides of the Table

MARCH 25, 2016

I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

DECEMBER 1, 2013

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” the most recent book by Lon Safko, author of bestseller “ The Social Media Bible.” These give good customer connection and SEO. Integrate your social media content with some traditional media.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

This integration, or convergence with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” by Lon Safko, author of the classic bestseller “ The Social Media Bible.” These give good customer connection and SEO. Integrate your social media content with some traditional media.

Media 59

Media Marketing Social Media Resource 59

socalTECH

OCTOBER 30, 2013

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. Our mission is to create that kind of experience for our customers.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Both Sides of the Table

JANUARY 5, 2016

You want to sell them in Walmart, Target and Ralphs/Vons/Safeway/Kroger …whatever your local supermarket example is. Each distribution channel you sell products in has its own unique customer base but your goal is to build a relationship with those end customers. You would never only sell in Walmart.

Content 150

Content Snapchat Platform SEO 150

socalTECH

MARCH 21, 2011

For example, some of my biggest competitors--such as Flintstones vitamins--have been around for 40 years, have virtually no web presence, and a PageRank of 2. We're building our distribution online, building a direct relationship with customers, and it's something both super fun to do and has a clear business model and product.

Web 225

Web Social Media SEO Media 225

Tech Zulu Event

JANUARY 28, 2016

For example, if a company website generates extensive visitor traffic at a particular point in time, the enterprise may continue to serve customers without obvious interruptions in service because its cloud-based server architecture permits the distribution of visiting traffic among servers in different locations.

Software 40

Software Social Media Platform Mobile 40

Startup Professionals Musings

AUGUST 18, 2013

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. You spend the months influencing the influencers. Create an action plan with metrics.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. See some recent examples in the 10 top social media marketing success stories of recent times.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

SEPTEMBER 15, 2013

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Both Sides of the Table

MARCH 14, 2013

But through expressing points-of-view I can raise above the consciousness of my customers (entrepreneurs and limited partners who invest in VC funds) in ways that I couldn’t without breaking through the noise of the hundreds of others of VCs who also have money. Final example. I am a VC. I hand out money.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

OCTOBER 23, 2012

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” a recent book by Lon Safko, author of bestseller “ The Social Media Bible.” Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 92

Media Social Media Marketing Resource 92

Tech Zulu Event

MARCH 21, 2016

The software does keyword research, and it has an SEO checklist. For example, the program will come up with keywords for you to use based on visitors to your website. This software program gives your customers the opportunity to book their appointments. They can use BoostSuite to optimize their website with SEO tools.

Tool 40

Tool Software Review SEO Email 40

Both Sides of the Table

APRIL 23, 2011

Richard coincidentally cites Mike Yavondite’s Qiigo as an example; Mike was a guest on TWIVC later that day. ESPN, Forbes, AOL were customers. An example is Metacafe, a Highland Capital portfolio company. Fansnap is an example, search for ticket purchases. So it is a combination of markets and people. 37:00-40:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JUNE 18, 2012

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. Sales and marketing costs. Wages and benefits.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

JULY 27, 2012

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. You spend the months influencing the influencers. Create an action plan with metrics.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

MAY 5, 2009

Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

FEBRUARY 15, 2011

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. Sales and marketing costs. Wages and benefits.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

FEBRUARY 21, 2011

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

NOVEMBER 27, 2011

For businesses, these are now prime sources of business networking, customer service, and client leads. Techniques include search engine optimization (SEO) and paid result placement. " Examples include give-aways, contests, and celebrity stunts that grab attention. Facebook alone has 800 million active members.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Tech Zulu Event

NOVEMBER 21, 2014

For example, Harley Davidson now has to snap up “harleydavidson.motorcycles” in addition to harleydavidson.com. Third, review your current website for SEO best-practices to solidify your online brand with the major search engines as well as customers. Second, make sure you are publicly utilizing your official mark.

Conference 77

Conference SEO Software Review IP 77

Startup Professionals Musings

OCTOBER 30, 2010

They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Techniques include search engine optimization (SEO) and paid result placement. " Examples include give-aways, contests, and celebrity stunts that grab attention. Facebook alone has 500 million members.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48