socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. and why social is so important in today''s content world.

Downey 215

Downey Content Help Startup 215

socalTECH

MAY 2, 2013

Santa Monica-based social media marketing startup Fan Appz has tied its customer feedback and social media marketing product into Twitter , to better allow brands to interact with their fans and followers, the firm has announced. appz twitter fanappaz social media marketing brand' READ MORE>>.

Social Media 177

Social Media Santa Monica Media Custom 177

socalTECH

MARCH 14, 2018

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model?

Custom 166

Custom Customer Conference Social Media 166

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

APRIL 22, 2020

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

Social Media 126

Social Media Media Ideas Writing 126

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 98

Social Media Media Metrics Satisfaction 98

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

socalTECH

MARCH 24, 2021

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

Networking 203

Networking Marketing Social Media Organization 203

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Customer 150

Customer Custom Design Product 150

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? .

Technical Review 384

Technical Review SEM SEO Marketing 384

socalTECH

JULY 21, 2011

Los Angeles-based MomentFeed (www.momentfeed.com) is looking to sort through that data to help marketers better tap into location based, social networking. Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0.

Social Media 248

Social Media Zumbox Media Startup 248

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Interact with employees and customers on a regular basis. Never be too busy to talk to real customers.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Help visitors navigate. Refresh it often. Skip the Flash videos.

Customer 160

Customer Custom FAQ Technical Review 160

socalTECH

AUGUST 30, 2012

Los Angeles-based Fliptu , the social media promotion startup headed by Jeremy Gocke, says it has started to line up a significant number of artists, bands, celebrities, and lifestyle brands for its service today. Fliptu's founders are Jeremy Gocke and Doug Deluca, who is co-executive producer of Jimmy Kimmel Live.

Social Network 223

Social Network Startup Social Media Media 223

Both Sides of the Table

NOVEMBER 27, 2011

what is the importance of social media? what is wrong with today’s social media? Or if you’re pinched on time the summary is below and the time coding can help you watch a brief snippet on topics that interest you. 35:29 Why people use social media. Eric is so damn good. Little money.

Social Media 301

Social Media Startup Metrics Media 301

socalTECH

APRIL 9, 2013

Fan Appz said that SHIFT''s customers include American Express, Marriott, Verizon and Toyota. Fan Appz develops software geared at helping brands turn their fans into customers; the firm''s tools include viral sweepstakes and social games tools. fanappz appz social media marketing software service shift brands'

Social Media 174

Social Media Santa Monica Tool Software 174

Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136

Customer Custom Sales Social Media 136

SoCal CTO

JANUARY 5, 2011

Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

socalTECH

OCTOBER 2, 2013

San Diego-based Vionic , a developer of technology for helping companies create social media deals and promotions, said Wednesday that it has raised $900,000 in a funding round. According to the startup, which is led by Kosta Gara, its customers include The UPS Store, Office Max Mexico and Pure Barre.

Social Media 183

Social Media San Diego Venture Capital Advertising 183

Both Sides of the Table

JUNE 17, 2013

The point of PUCCKA was to develop a common methodology to make sure our whole team approaches sales with the same mindset and to give us a language to talk with each other about our prospects, as in, “have you identified your customers pain point yet?”. The goal is to get the customer speaking about their organization.

Sales 367

Sales Slides Startup Custom 367

socalTECH

FEBRUARY 19, 2013

Hypemarks , the social link sharing startup started by Tim Sae Koo, has failed and pivoted itself into a new service, Tint , and moved to San Francisco. According to Sae Koo, Tint is now focused on helping brands create social hubs on their website, letting companies display social media feeds on their website.

Social Media 173

Social Media Media Custom Customer 173

InfoChachkie

SEPTEMBER 28, 2011

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. What is massively different from now and when I wrote the book is that social media didn’t exist back then. What tips can you share to help emerging entrepreneurs be as responsive? “I Marketing is free or cheap because of social media.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

DECEMBER 17, 2013

Clearly in an enterprise customer this is unlikely. “We don’t have budget for that this year” “I don’t believe in social media advertising.” Sales & post-sales support: One of the most important roles the CEO can play is to help you in the sales cycle and even in post sales.

Sales 375

Sales Technical Review Organization Case Study 375

TechEmpower

NOVEMBER 13, 2023

Leveraging LLMs to help users fill in text, whether it’s by providing starter content, samples, or highly personalized tips, makes their lives easier. So instead, we fill it with a completely custom blurb, written just for him: Hello! Now that AI is here to help, every textbox is an opportunity to help a customer through the challenge.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. They help create confidence amongst your staff in your future. But succinctly this press places a marker in the ground for your company.

Startup 355

Startup Funding News Press 355

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M To bundle all of these components requires you to have customers with similar needs. in a seed funding round.

Help 133

Help IP Content Google 133

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 107

Customer Custom Sales Social Media 107

Startup Professionals Musings

FEBRUARY 4, 2023

Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. I found some help in this regard from a classic book, “ Humanizing Big Data ,” by leading consumer researcher Colin Strong.

Customer 115

Customer Custom Social Media Research 115

Both Sides of the Table

NOVEMBER 29, 2009

But it got me thinking about how often entrepreneurs overplay their PR so I thought I’d try to offer some advice and how to play PR with VCs (or more broadly with customers or business development partners). PR has helped us to drive our numbers faster than we had planned and has gotten us to our 300,000 registered users.

Venture Capital 291

Venture Capital Press News Startup 291

socalTECH

MARCH 1, 2013

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. We're not necessarily the platform to help up-and-comers or amateurs to be successful.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105

Design Customer Custom Product 105

Both Sides of the Table

MARCH 1, 2011

DJ’s couldn’t help but want to play his records. It also helps to start with a target demographic so you can focus your efforts. You should start by getting out and talking directly with customers as Bieber did. The media eats it up as they always need something to write about. Engage with your audience.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398