Customer Help Technical Review 
SoCal CTO
FEBRUARY 13, 2013
I did a presentation this week at Coloft that looked at how Non-Technical Founders can go about getting their MVP built. The second bullet, getting feedback from customers is most often not valid either. And the back-end is something that a non-technical founder can manage. It had a passionate group of 50 people attending.
Startup Professionals Musings
AUGUST 17, 2020
Some analysis and due diligence along the following lines should be performed on every idea, as a reality check, before committing your efforts and other people’s money to building a business: Look for places where competitors are few. Don’t forget to consider customer alternatives, like trains versus airplanes.
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Both Sides of the Table
DECEMBER 7, 2014
I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. Contrast that with a VC conversation I had.
Both Sides of the Table
APRIL 3, 2014
Most technology startups seem to be funded by product people or business people. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers.
Startup Professionals Musings
MAY 25, 2022
You need to do the due diligence to make that decision before you sign away your equity. As a former startup investor, I was often involved with due diligence on founders, and I felt that founders should do the same on co-founders, as well as investors. Your gut-check finds this to be a good fit.
Both Sides of the Table
JULY 9, 2013
This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. You know exactly when you want to sell to this customer and presumably it’s this quarter! Which customers to target: Elephants, Deer or Rabbits ? Unique Selling Proposition.
Both Sides of the Table
JULY 26, 2010
Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.
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