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5 Attributes To Look For In Your Perfect Startup Idea

Startup Professionals Musings

Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service.

Ideas 155
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7 Due Diligence Checks On Your Idea To Save Some Pain

Startup Professionals Musings

In my experience, consummate entrepreneurs tend come up with more startup ideas than they can ever implement, and some of the ideas may not even make business sense. But how does any entrepreneur know which ideas to implement, and which ones are best left behind? Separate nice-to-have ideas from ones solving painful problems.

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6 Tips For When And How To Disclose Your Startup Idea

Startup Professionals Musings

Most entrepreneurs I meet are reluctant to disclose anything about their idea to investors before getting a signed confidential disclosure agreement (CDA). These professionals value their integrity, like your therapist or financial advisor, and will not share your business details nor steal your idea. Marty Zwilling.

Ideas 159
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Have you found your “teacher customer?”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Providing feedback to your teacher customer.

Customer 156
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5 Keys To Taking An Idea From A Vision To A Solution

Startup Professionals Musings

A popular approach for aspiring entrepreneurs these days seems to be to corner anyone who will listen, with a pitch on their current “million dollar idea.” In my opinion, ideas are a commodity, and are really not worth much, outside the context of a visionary leader who can execute. Positive inspirational communication.

Ideas 149
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5 Tips For Startups Looking For A Great Solution Idea

Startup Professionals Musings

Potential startup founders are always looking for ideas to implement, when they should be looking for problems to solve. Customers pay for solutions, but there is no market for ideas. I’m often approached by people with a “million dollar idea,” but I haven’t seen anyone pay that for one yet. Marty Zwilling.

Ideas 145
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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Customer 168