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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

“[W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. The tech team layoffs are notable for a beauty retailer that has often described itself as a technology company.

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BetterWorks Goes From Feast To Famine With Layoffs

socalTECH

A report today from PandoDaily said that Santa Monica-based BetterWorks has terminated all of its sales and marketing staff, and half of its operations team. Now it appears that the firm is looking to pivot its model, and looking to figure out a better customer acquisition model. READ MORE>>.

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Three questions to answer about your COVID response

Berkonomics

Raising money during this crisis will be almost impossible, even from friends and family shocked by the stock market declines. Do you still need marketing costs when there is no-one out there buying new product? Are you salespeople making few if any sales because your prospective customers are distracted by their own problems?

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5 Strategies To Capitalize On Hard Times In Business

Startup Professionals Musings

examines and analyses this entrepreneurial revolution to reveal critical lessons every Gen-Y entrepreneur and marketer must learn. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Viral marketing campaigns to lure new customers will cost you big money.

Capital 93
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Blippar, Backed by Qualcomm Ventures, Calls It Quits

socalTECH

According to Blippar, it had been attempting to gain a "small amount of funding" as it was making a shift into the B2B market, but an un-named, existing investor "voted against the additional funding, effectively blocking the investment even if they were not asked to participate in any further financing of the business". READ MORE>>.

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5 Key Recovery Strategies Counter Economic Downturns

Startup Professionals Musings

examines and analyses this entrepreneurial revolution to reveal critical lessons every Gen-Y entrepreneur and marketer must learn. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Viral marketing campaigns to lure new customers will cost you big money.

Geni 172
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Down bad

TechCrunch LA

Last week, we talked about layoffs and the Winklevoss rock gods. Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run. Welcome back to Chain Reaction. crash redux.