Customer Marketing Technical Review 
SoCal CTO
FEBRUARY 13, 2013
I did a presentation this week at Coloft that looked at how Non-Technical Founders can go about getting their MVP built. The second bullet, getting feedback from customers is most often not valid either. And the back-end is something that a non-technical founder can manage. It had a passionate group of 50 people attending.
Both Sides of the Table
SEPTEMBER 15, 2022
The market was down considerably with public valuations down 53–79% across the four sectors we were reviewing (it is since down even further). ==> Aside, we also have a NEW LA-based partner I’m thrilled to announce: Nick Kim. IRRs work really well in a 12-year bull market but VCs have to make money in good markets and bad.
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Both Sides of the Table
JULY 9, 2013
This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. You know exactly when you want to sell to this customer and presumably it’s this quarter! Which customers to target: Elephants, Deer or Rabbits ? Unique Selling Proposition.
Startup Professionals Musings
AUGUST 17, 2020
That doesn’t mean that entrepreneurs should ignore business and market realities, under the assumption that success is a random phenomenon. Don’t forget to consider customer alternatives, like trains versus airplanes. Find a recognized billion dollar and growing market. Check for intellectual property barriers in your way.
Startup Professionals Musings
MAY 25, 2022
You need to do the due diligence to make that decision before you sign away your equity. As a former startup investor, I was often involved with due diligence on founders, and I felt that founders should do the same on co-founders, as well as investors. The same benefits also apply to a joint venture.
Both Sides of the Table
JULY 16, 2013
When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). The other major pilot customer was. End of story. Or Likes – LIKES!
Both Sides of the Table
MAY 1, 2014
The second is that the retailers were constrained by their high costs of local real estate and service staff relative to the costs of centralized warehouses where goods could be stacked high, sorted by robots, managed by RFIDs and then shipped via overnight to eager, cost-conscious customers across the US. 10x the experience.
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