Berkonomics

MAY 30, 2019

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.). But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 120

Case Study Study Custom Customer 120

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. Challenge yourself to delivering a technical innovation.

Technical Review 143

Technical Review Coach Mentor Customer 143

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Companies Company 84

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Pick a technology that somehow seems inferior to the major incumbents. Look for sizable customer populations unattractive to incumbents.

Technical Review 157

Technical Review Entrepreneur Marketing Customer 157

Startup Professionals Musings

OCTOBER 25, 2019

In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. I recommend creating new services and products for existing customers.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

FEBRUARY 8, 2023

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

Outsource 95

Outsource Customer Custom Sample 95

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. You and the customer have to be on the same side.

Sales 139

Sales Training Startup Customer 139

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Tech.Co

DECEMBER 29, 2023

Verifying Looking for regular tech news straight to your inbox? However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text.

Startup 199

Startup Generative AI Newsletter Tool 199

Startup Professionals Musings

JANUARY 2, 2016

In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly.

Customer 65

Customer Custom Startup Satisfaction 65

Both Sides of the Table

MARCH 21, 2013

In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product. This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. Minimize Any Custom Work That Will Not Feed Back Into Your R&D. rollout support.

Software Review 321

Software Review Software Services Companies 321

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. I’d strongly encourage you to read it.

Technical Review 384

Technical Review SEM SEO Marketing 384

Tech Zulu Event

JANUARY 4, 2016

Thanks to Cloud technology, healthcare professionals can securely store and access patient information and update charts using Electronic Health Records (EHR). Wearable Patient Technology. Read up on the latest advances in wearable patient technology to see where you can implement this tech trend in your field.

Technical Review 40

Technical Review Social Media Media Research 40

Tech.Co

MAY 26, 2020

Amazon used its popular affiliate program to spur additional growth, getting reviewers and publishing sites – including us here at Tech.co – to link to Amazon in exchange for a small payout whenever a reader bought something by following that link. Best for: Authors, book reviewers, booktubers. The impact? eBay Partner Network.

Technical Review 128

Technical Review Buzzfeed News Networking 128

Startup Professionals Musings

MARCH 14, 2021

I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. Today consumers reveal themselves online, with pictures, opinions, ratings and reviews, interests and locations, and expect businesses to adapt to them, and honor the implied relationship contract.

Marketing 127

Marketing Social Media Technical Review Product 127

Startup Professionals Musings

NOVEMBER 8, 2013

I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. Today consumers reveal themselves online, with pictures, opinions, ratings and reviews, interests and locations, and expect businesses to adapt to them, and honor the implied relationship contract.

Custom 84

Custom Customer Social Media Technical Review 84

Startup Professionals Musings

JANUARY 21, 2019

Especially in a small town, for credibility, you need to quantify your plan consistently to local leaders and organizations, as well as bankers and customers. For example, in a small town with no other hardware store, you may be lulled into complacency as customers flock in at any price, but soon a competitor will pounce.

Technical Review 107

Technical Review Entrepreneur Startup Customer 107

Startup Professionals Musings

OCTOBER 26, 2014

Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education. In the interim, I recommend you use social media and the Internet to find your alter-ego. Hence most fail.

Entrepreneur 107

Entrepreneur Startup Social Media Technical Review 107

Both Sides of the Table

MAY 4, 2013

What price? I tapped my friends at big tech companies (Salesforce, Google, Oracle). The sheer number of relationships I’ve built through being public, transparent and being willing to engage in comments and through social media has enabled me to get to know entrepreneurs even before they launch their next company.

Startup 361

Startup Venture Capital Pricing Technical Review 361

Both Sides of the Table

SEPTEMBER 25, 2010

As I’m generally a believer in ‘pricing rounds’ I initially didn’t agree with the premise of the post. Blanchard/O’Reilly Media. Investors who commit early deserve to have a lower price. You mean to tell me that guy deserves the same price as somebody who invests six months later?

Venture Capital 286

Venture Capital Pricing Technical Review Startup 286

Startup Professionals Musings

JULY 11, 2016

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 54

Services Social Media Technical Review Media 54

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. These are your eyes and ears, in daily contact with customers, who are as committed to delighting customers as you are.

Technical Review 84

Technical Review Customer Custom Startup 84

Both Sides of the Table

MAY 4, 2013

What price? I tapped my friends at big tech companies (Salesforce, Google, Oracle). The sheer number of relationships I’ve built through being public, transparent and being willing to engage in comments and through social media has enabled me to get to know entrepreneurs even before they launch their next company.

Venture Capital 347

Venture Capital Startup Pricing Invest 347

Startup Professionals Musings

MARCH 20, 2015

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Pick a technology that somehow seems inferior to the major incumbents. Look for sizable customer populations unattractive to incumbents.

Marketing 102

Marketing Technical Review Entrepreneur Customer 102

Startup Professionals Musings

NOVEMBER 4, 2019

Thus, I’m more impressed with entrepreneurs who ask me to review their implementation plan, rather than listen again to their idea. In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. Prepare your marketing story for customers and investors.

Ideas 94

Ideas Slides Technical Review Patents 94

Berkonomics

JUNE 30, 2012

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story. Dave’s book: Positioning.

Case Study 212

Case Study Study Social Network Advertising 212

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world.

Social Media 56

Social Media Pricing Technical Review Demand 56

socalTECH

JUNE 25, 2013

The second big part of this, is the user experience, the brand, and the customers. It''s all about being very simple, very honest, and very straightforward in how you treat the customer. However, our users and target audience are really the younger, web-savvy, college educated, and very technologically comfortable consumers.

Services 215

Services Technical Review Startup Pricing 215

Startup Professionals Musings

APRIL 12, 2019

Image via Flickr by Phil Gyford Starting a new venture still costs real money, even though the entry price has come down dramatically in last few decades. You find that you need to be near major customers, or employee transportation hubs, where rents are higher than you ever anticipated. Ramp-up facilities and utilities required.

Startup 105

Startup Software Review Technical Review Social Media 105

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. You and the customer have to be on the same side.

Sales 106

Sales Entrepreneur Customer Custom 106

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Lenido Startup tool: Accounting software Price: Free Accounting software doesn't need to come at a premium. Here are a couple of our favorites.

Tool 119

Tool Startup Software Review Technical Review 119

Startup Professionals Musings

APRIL 26, 2013

Some pundits argue that the E-Myth principle is now out-dated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education. In the interim, I recommend you use social media and the Internet to find your alter-ego. Hence most fail.

Startup 94

Startup Technical Review Social Media Satisfaction 94

Startup Professionals Musings

MARCH 19, 2016

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Pick a technology that somehow seems inferior to the major incumbents. Look for sizable customer populations unattractive to incumbents.

Technical Review 61

Technical Review Entrepreneur Customer Custom 61

Startup Professionals Musings

SEPTEMBER 7, 2016

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. You and the customer have to be on the same side.

Ideas 65

Ideas Sales Entrepreneur Customer 65